Social Media Manager

Our client is seeking a Social Media Manager to develop and execute a dynamic social media strategy across Meta and LinkedIn platforms. The goal is to enhance brand visibility and foster meaningful community engagement. This role requires a balance of strategic planning, hands-on content creation, and direct audience interaction.

Location:

Fully remote (Work from home), 9 AM - 5 PM EST

Key Responsibilities:

• Social Media Strategy: Develop and implement a social media strategy aligned with brand guidelines and objectives for Meta and LinkedIn platforms.

• Content Creation & Editing: Use Canva to edit and create on-brand graphics, videos, podcasts, and reels, including editing 1-2 podcasts per month.

• Social Media Posting: Schedule and manage consistent social media posts, ensuring active engagement with the audience.

• Community Engagement: Respond to inquiries and nurture warm leads through meaningful conversations with the online community.

• Newsletter Strategy & Event Promotion: Promote events and grow the mailing list by driving newsletter signups and social media visibility.

• Market Research: Identify leads, trends, and opportunities for better audience targeting and outreach.

• Execution: Blend strategic planning with hands-on content execution to ensure timely, high-quality delivery.

• Flexibility & Transparency: Maintain clear communication with the internal team, ensuring goals and timelines are met.

What Success Looks Like:

• Increased Brand Visibility: Boost brand awareness and engagement through a well-executed social media strategy.

• Community Engagement: Build an active social media community that converts warm leads into sales.

• Content Impact: Deliver high-quality, relevant content that aligns with brand identity and resonates with the target audience.

• Event Promotion: Drive participation and visibility for events through effective social media and newsletter strategies.

• ROI Growth: Increase return on investment through targeted social media campaigns.

• Newsletter Growth: Successfully grow the mailing list through strategic initiatives.

Qualifications:

• Experience: 2+ years of social media management experience across Meta and LinkedIn, with a focus on both strategy and execution.

• Content Creation Skills: Proficiency in Canva for creating and editing videos, podcasts, reels, and graphics.

• Industry Knowledge: Experience in the outdoors industry, leadership, or coaching is a plus.

• Event Promotion: Demonstrated experience in promoting events via social media and newsletters.

• Market Research: Ability to conduct research to identify new leads and engagement opportunities.

• Communication: Excellent verbal and written communication skills in English.

• Adaptability: Ability to work independently with flexibility, maintaining alignment with the team’s goals.

Opportunity:
If you’re a strategic and creative Social Media Manager passionate about leadership, the outdoors, and community engagement, we invite you to apply and help build a strong social media presence that drives results.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets