Marketing Manager at Apriorit

Apriorit is a software engineering company, established in 2002, with significant experience in system programming, cybersecurity, reverse engineering, SaaS/Web, blockchain-based solutions, artificial Intelligence.

Working with high-profile clients (including several Fortune 500 companies), we established high standards of software development, communication and effective teamwork.

We have headquarters in US with offices in Poland and Cyprus, and three R&D offices in Eastern Europe. Our team consists of more than 350 specialists, and we help tech companies around the world turn their challenging ideas into secure and viable products.

Key duties:

• Developing and implementing website optimization efforts, focusing on enhancing user experience, conversions, and overall performance: blog content, landing pages, service pages, lead capture forms, calls-to-action (CTAs), conversion tracking mechanisms and other components;

• Regularly auditing and update existing content and website pages to showcase company expertise and positioning, reflect industry trends and TA needs;

• Collaborating with content writers, designers, SEO specialists, tech experts to implement changes and improvements on the website;

• Monitoring website metrics and generating reports to communicate findings and suggest improvements;

• Planning and implementing marketing campaigns focused on increasing lead generation;

• Researching and identifying growth points and optimization opportunities;

• Managing the creation of marketing materials (presentations, datasheets, etc.);

• Work together with the team to create new marketing strategies.

Skills and experience we need:

• 4+ years of experience as a Marketing Manager in IT services company;

• Deep understanding of B2B IT services marketing - TA, messaging, pain points;

• Hands-on experience in developing and implementing website optimization strategies for increase conversions;

• Strong understanding of landing/service pages processes creation and optimization (page components structure, triggers, SEO, UX/UI)

• Deep understanding of digital marketing approaches for planning and implementing the full cycle of effective lead generation campaigns

• Strong analytical skills and deep knowledge of analytics tools (e.g. Google Analytics, Google Tag Manager, Google Search Console, Hotjar, Clarity etc.)

• Strategic thinking and ability to draw key insights from data to drive key marketing decisions

• Proficient English writing skills at Upper-Intermediate level or higher, with strong copywriting abilities for developing website content, marketing materials, and key messages.

• Goals-oriented, strong project management skills and proactive approach

Nice to have:

• Background in other roles within IT companies or tech-related education

• Experience of promoting cybersecurity or low-level programming based IT outsourcing services (or other niche IT services)

Perks and benefits:

• Work together with leading company experts to create new marketing strategies

• Opportunity to take the lead in identifying new growth points and positioning our brand proactively in emerging markets

• Promote niche and complex IT services

• Work in stable, boutique IT services company with more than 22 years on the market

• Quiсk online recruitment process;

• Onboarding: Made for quick and effective adaptation to the company;

• Remote work or hybrid work according to your needs;

• Flexible working hours;

• Full-time working day;

• 20 working days of paid annual leave;

• Paid sick lives;

• Attractive salary adapted to your experience;

• Career advancement and professional growth;

• Personalized learning approach (mentoring, internal courses, knowledge sharing);

• Opportunity to develop your competencies - an experienced team, regular 1: 1 with a manager as well as development plan tailored to your needs;

• Free corporate English lessons;

• We provide the necessary equipment - a laptop, monitor, additional accessories;

If you are interested in this position, please send us your detailed CV.