Lifecycle Email Marketing Specialist

About Blumira and Our Culture

By making detection and response rapid, simple, and affordable, we can help organizations of all sizes - especially small and medium-sized businesses - which have been neglected, priced-out, or, simply—failed—by existing solutions. In helping them, we help their customers, and, overall, make the Internet a safer place. We have a platform, a vision, and a team that can turn the tide. To realize our vision, we're looking for inquisitive and driven teammates, like you! Be part of a friendly and supportive team that embraces who you are and offers you the opportunity to help build and scale the Ann Arbor tech security scene and to learn and grow with experienced SaaS security leaders. You will have the ability to make a big impact in the initial build of Blumira’s Marketing organization and take Blumira to the next level!

About the Opportunity

As part of our Growth team, you will be responsible for planning, executing, and optimizing end-to-end email marketing campaigns for prospects, customers, and other community members. This includes helping envision and then executing lead generation and product nurture email campaigns, crafting engaging newsletters, and communicating with stakeholders about in-person events and webinars. Your innovative ideas and deep understanding of email engagement and the HubSpot automation marketing platform will be instrumental in promoting our brand, delivering valuable updates to our stakeholders, and ensuring strong relationships throughout the entirety of the customer journey.

Role Expectations 

• Implement high-performing email marketing campaigns to drive lead generation and help move leads through the marketing and sales funnel
• Create product nurture campaigns for our free and paying customers to help them get the most value out of Blumira
• Write monthly newsletters
• Upgrade our email templates using graphics, personalization, dynamic content, A/B testing copy and subject lines, and other advanced features
• Strategize and write pre-event promotional and post-event communications for in-person events and digital webinars
• Ensure accurate and appropriate email communication (cadence, content, etc.) to help minimize unsubscribes
• Develop targeted email campaigns and nurture streams tailored to specific segments of our database for personalized engagement
• Continually analyze email performance, A/B test, and improve performance based on insights
• Ensure emails follow industry policies and best practices
• Proofread emails for clarity, grammar and spelling
• Own email processes and documentation

About You

• 3+ years of demonstrated experience in an email marketing or similar role
• Proficiency in HubSpot’s marketing automation platform
• Excellent written communication and copywriting skills
• High attention to detail with the ability to zoom out and keep the big picture in mind (i.e., the ability to transition from tactics to strategy as needed)
• The ability to organize and manage multiple projects at the same time in a fast-paced environment
• Education in Marketing, Communication, English, and/or other industry certifications (e.g., HubSpot, Google Analytics) are a plus

Bonus

• Cybersecurity experience
• Startup experience

Perks and Benefits: 

• Competitive compensation and stock equity plan
• Unlimited PTO
• A flexible work environment that supports working from home with a monthly stipend
• Comprehensive benefits package that includes medical, dental, vision, and life insurance, as well as a company sponsored pre-tax retirement savings program

Salary: $95,000 - $115,000

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time, with or without notice.

This position may require occasional travel. The frequency and duration of travel will vary depending on business needs.

Blumira is an inclusive employer. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal laws.