Copywriter (SA)

Copywriter

Full-time, starting on a 6 months fixed-term contract. 

Remote - based in South Africa.

Introduction

Greenpark is a global, multi-award-winning, performance-driven content leader and brand publishing agency. Our purpose is to create meaningful connections that impact people’s lives through performance-driven content for search and social. Our unique expertise in Insights & SEO, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house model.

Our teams work on an impressive portfolio of clients including Unilever, Clarins, AIA, Straumann, Unilever Food Solutions, Sanofi, Campari Group, Nestle, Knorr, Lipton, PepsiCo, Ricola, Perfect Day, Globe Telecom and Reckitt.

About the role

We are looking for a dynamic copywriter for a new Content Squad at Greenpark. This is a dedicated content role with the primary objective of maximising website traffic and brand awareness for an FMCG in the USA. This role will be in South Africa and managed out of South Africa and the UK. Editorial excellence, brand affinity, performance mindset and creative ideas will all be essential to this role. Preference is given to writers who have experience in writing about food, gastronomy and recipes. This person will be expected to attend meetings with the client in the USA so some flexibility around time zones will be required.

This role description covers the main aspects of the Copywriter role. However, a job description is not a box that you are put in. It is a definition of your core responsibilities. In a company like ours, you are encouraged and expected to contribute to many wider issues.

Job Purpose

• To work with the Content Squad Lead in crafting engaging SEO optimised copy for a large FMCG brand based in the US.
• To intimately understand the FMCG and its brands to represent them immaculately in the written word.
• To assist in content planning, ways of working and content production and processing.
• To establish and maintain tone of voice and brand guidelines and be guardians of these guidelines.
• To help with multiple content executions across and web and social and to recommend ways of working around this.
• To work closely with creative to create visuals to accompany every piece of written content.
• To ensure the highest level of editorial quality is produced consistently and to deadline.
• To use Gen AI tools to support content production in a way that provides efficiency to the project without compromising quality.

What the job covers

• Delivering the highest quality editorial content, based on performance analytics to the client each month.
• Supporting the planning and scheduling of content production.
• Supporting the client and content squad with creative ideation and with maintaining tone of voice across all platforms.

Responsibilities

• Writing SEO-lead editorial copy for a variety of brands in multiple formats, as required.
• Using Gen AI to prompt and produce copy and then rewrite and edit it to the quality standard needed to appeal to audiences and perform in search.
• Working closely with the SEO team on delivering highly optimised content.
• Create and maintain editorial content calendars that align to strategic priorities.
• Working within editorial and channel best practices to deliver exceptional quality for our clients.
• Participating in ideation sessions for content creation, where required.
• Be aware of trends in the subject matter and which are good opportunities for the brand. 

Requirements

• 2-3 years writing optimised SEO copy in the digital space for different channels including web and social.
• Experience in using AI to power content creation without compromising quality or performance.
• Experience writing about food and recipes, preferably for a consumer brand.
• Experience in talking to and interviewing experts to inform article creation.
• Keen understanding of SEO and editorial best practices.
• Experience in writing non-search based editorial content.
• Ability to adapt to brand tone of voice and turn their hand to different subject matter day-to-day.
• Ideal but not essential - experience in localisation and transcreation for different markets, especially in writing for the US.