About Backstage
Backstage is the largest talent marketplace for the entertainment industry, media, brand marketers, and other content creators, matching their creative projects with the best actors, voiceover artists, production crew, and other industry professionals. Employers around the world use our best-in-class technology to staff over 50,000 creative projects a year in film, television, commercials, branded content, theater, experiential marketing, and more.
Backstage is the only platform that services the entire content creation ecosystem, providing a one-stop shop for productions to source, hire, and pay right-fit talent for any project, anywhere. We recognize creatives as the beating heart of our brand, and we have a core mission to break down barriers for entry to careers in the entertainment industry by connecting talent to the best jobs, networking opportunities, and educational resources.
Crucial to that mission is our ongoing commitment to harnessing the latest technology to design innovative digital tools that promote more diverse, equitable, and inclusive hiring practices and facilitate more authentic, successful storytelling. We’re a team of customer-centric, data-driven, forward-thinking, strategic problem-solvers with a passion for helping our customers and members make amazing things together.
About TCS
TCS' mission is to empower creative talent and streamline the content creation process for projects in film, television, commercials/branded content, social media, theater, music video, video games, and more. We provide solutions that manage the entire project lifecycle, including talent discovery and staffing, production, post production, and distribution. Our brands include Backstage, Coverfly, FilmFreeway, Final Draft, ShareGrid, and Voice123.
TCS is the creative services division of Cast & Crew, a family of individually innovative companies modernizing the ways in which content is created.
The Role:
We are looking for a creative, technical, strategic, and analytical marketing professional to join the team as an Email Marketing Associate. Our current marketing team consists of 13 creative marketers specializing in growth, demand gen, email, design, and conversion rate optimization, including a dedicated content marketing resource who will support product marketing. We value innovation, experimentation, and data-supported decisions in a supportive, democratic, open, and respectful environment.
In this role, you will work closely with the marketing, product, casting, engineering, and content teams. You will be tasked with seasonal and one-off campaign orchestration, planning, and email marketing campaigns aimed at driving growth across our talent marketplaces (Backstage, Mandy, and StarNow). The role will require you to use analytics to measure and optimize the execution of customer growth.
The Email Marketing Associate will report to Backstage’s Growth Lead.
What You’ll Do:
- Drive users through the funnel with lead nurturing, content marketing, and drip email campaigns.
- Project manage annual campaign calendar, planning, ticketing, and execution to ensure goals and deadlines are met.
- Daily execution of curated email campaigns.
- Optimize and launch drip and daily campaigns, test new creative, messaging, and audiences to increase conversion of customers.
- Implement and maintain analytics dashboards across a range of initiatives.
- Leverage behavioral cohorting to create effective subscription, activation and engagement campaigns.
- Create A/B testing campaigns, testing creatives, audiences, landing pages, and product marketing.
- Work with design team to develop new email creatives and landing pages based on sound insight from prior performance and testing
What we’re looking for from you:
- 1+ year(s) of experience executing email marketing campaigns
- Strong data analytics capabilities (prefer Excel and/or Google Sheets proficiency)
- Strong marketing copywriting skills, presentation skills, and an eye for good, actionable design
- Highly organized, thinks and works fast, can execute complex tasks with minimal oversight
- Demonstrated history as a proactive problem solver
- Experience using Google Analytics, Amplitude, Looker, or analogous platforms
- Proficiency with HubSpot, Marketo, Klayvio or similar solutions
- Passionate about growth marketing with a desire to learn and develop your career
- Analytical mindset, you’re excited about testing, data, and metrics and solving unstructured problems
- Flexible and possess to ability to innovate, adapt, and learn
- Outgoing, enthusiastic, and have strong presentation skills
- Experience with Google Tag Manager
- Proficiency with HTML, CSS, and Javascript a plus!
