Creative Manager

We are seeking an experienced and innovative Creative Manager to lead the creative direction for our North American Retail and Foodservice brands. This role requires a highly skilled individual who can balance creative leadership with strong project management abilities to oversee the development and execution of compelling digital, print, and packaging assets. The ideal candidate will have a keen eye for design, a strategic approach to content development, and the ability to collaborate across cross-functional teams and external agencies.  

Essential Duties and responsibilities   

Creative Direction & Content Development   

• Lead and manage the creative direction for digital, print, and packaging assets across Retail and Foodservice channels, ensuring a consistent brand voice.  
• Collaborate with marketing and cross-functional teams to translate brand strategies into innovative content, using your content strategy expertise to enhance brand presence.  
• Develop and execute a comprehensive content strategy that aligns with marketing objectives and business goals, leveraging insights from marketing data to refine approaches where possible.  
• Oversee and manage creative development across multiple channels, including digital, instore merchandising POS, packaging, and ad-hoc marketing initiatives.  
• Direct and facilitate creative brainstorming sessions, providing leadership in content creation, while working closely with external agencies and partners to produce high-quality, engaging content.  
• Stay ahead of industry trends in content marketing and packaging design to ensure the creative outputs remain fresh, innovative, and competitive.  

Packaging Strategy & Execution   

• Lead the design and execution of product packaging for new product launches, applying your packaging design expertise to ensure compliance with brand guidelines and legal requirements.  
• Manage the proofreading and pre-press process.  
• Conceptualize packaging solutions that meet strategic business goals and enhance the customer experience.  

Project & Budget Management   

• Utilize your project management expertise to drive creative projects from concept to final delivery, ensuring timelines, quality, and budget alignment amongst internal and external teams.  
• Effectively manage internal workflows and processes to streamline content requests and production, making use of Digital Asset Management (DAM) systems to maintain organized and accessible creative assets.  
• Oversee the creative budget and collaborate with stakeholders to ensure alignment with the overall marketing spend for retail and foodservice brands.  

Cross-functional Collaboration   

• Partner with Retail and Foodservice leaders to ensure alignment on creative direction and messaging, using your stakeholder management skills to ensure consistent communication across all channels and external agencies.  
• Provide creative support for internal content requests, such as presentations, trade show materials, and other marketing initiatives, delivering effective creative solutions tailored to different business needs.  

Qualifications   

• Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.  
• 7+ years of experience in a creative or content management role, preferably within a food and beverage CPG company or agency.  
• Proven ability to lead creative teams and manage multiple projects simultaneously.  
• Strong portfolio showcasing creative work across digital, print, and packaging.  
• Experience collaborating with external agencies, designers, and cross-functional teams.  
• Strong understanding of content strategy, design principles, and packaging trends.  
• Excellent project management skills, including the ability to manage budgets, timelines, and resources.  
• Proficient in design software (e.g., Adobe Creative Suite), project management tools, and Digital Asset Management (DAM) systems.  
• Analytical mindset with the ability to use data to drive creative decision-making.  

What's in it for you?
Join High Liner Foods for a career where you shape your path, backed by great benefits, flexible work, and a culture of diversity, innovation, and sustainability. Immerse yourself in opportunities to make a real impact and grow with us in our mission to nourish lives. Start your adventure where endless possibilities to thrive together await.

• Competitive Salary
• Heath, dental & vision coverage
• Pay for performance incentives
• Employee & Family assistance programs
• Wellness Programs
• Retirement Planning
• Supplemental Parental Leaves
• Disability Support
• Family friendly Flex policies & Summer hours
• Volunteer hours
• Learning and mentorship opportunities
• Safety focused work environment

To learn more please visit our career/LinkedIn/Indeed page
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