Director, Brand Management - Proto
Come build something that matters.
It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of more than 50,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.
The Job:
In this newly developed role, the Director of Brand Management – Proto will be a key contributor on the Tools & Outdoors Brand and Product leadership teams. Working in close proximity with product & commercial teams, with an entrepreneurial mindset, the primary objective for this leader is to support the achievement of organizational brand value growth goals through the development & activation of impactful go-to-market strategy. Through the leadership of a team of innovative marketing professionals and by leveraging insightful marketing best practices, this role will drive demand growth within our Proto brand portfolio.
The role requires flexibility and willingness to take on responsibilities and challenges as well as the ability to “roll up the sleeves” and be hands-on. You’ll get to:
- Lead the development of the global Proto brand strategy.
- Drive brand positioning by partnering with Product, Sales, Channel Marketing, and cross-functional leadership to maintain brand identity, brand standards, and more, driving brand equity and commercial resource allocations.
- Oversee development and execution of global marketing campaigns for key product launches and significant brand initiatives, with strong support from regional marketing teams.
- Remain apprised of industry, customer, and competitor insights + trends to support strategy.
- Lead within a matrix organization, have critical influence over coordinated planning, and collaborate closely with regional commercial and channel marketing teams.
- Translate Global objectives into strategic omnichannel programs to enhance customer acquisition and retention to achieve set KPIs.
- Align with regional and global marketing teams on key initiatives, ensuring visibility to all work and collaborating with other teams to reduce duplication of work.
- Oversee the development and execution of global brand equity campaigns
- Ensure marketing initiatives are integrated into the overall business plan by collaborating with stakeholders including product development, commercial, industrial design, Packaging, and regional marketing teams.
- Evaluate market conditions to understand the competitive landscape and identify trends and opportunities for growth.
- Recommend product changes and white space areas from perf./analysis.
The Person:
You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:
- 8+ years of experience leading and executing brand marketing strategies (B2C)
- 5+ years of experience leading and executing global marketing campaigns
- Must possess a deep understanding of the end-to-end customer journey
- Delivering innovations that meet and exceed target end-user needs
- Broad understanding of marketing strategies, customer development, supply chain implications, and financial literacy.
- Strong analytical and strategic thinking skills with the ability to translate insights into actionable plans
- Analytical and problem-solving skills, with the ability to navigate complex issues and provide strategic counsel across a matrixed organization
- Skilled in development & activation of impactful and collaborative partnerships
- Must possess ability to develop effective multi-channel marketing strategy spanning Major Retail, Independent Retail, Dealer, eCommerce, & more.
- Ability to effectively “story-tell” key influencers and decision-makers at all levels
- Well-versed in best-in-class digital & brand marketing technologies, processes, and trends.
- Excellent communicator with demonstrated ability to build relationships, establish rapport, drive consensus, & drive adoption with internal/external customer groups and all levels
- Exceptional project & change management skills, leading cross-functional teams to execute
- Ability to effectively continuously prioritize (& re-prioritize) work and create clarity of priorities to team
The Details:
You’ll receive a competitive salary and a great benefits plan, including:
- Medical, dental, life, vision, wellness program, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement.
- Discounts on Stanley Black & Decker tools and other partner programs.
And More:
We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:
- Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
- Learn: Have access to a wealth of learning resources, including our digital learning portal.
- Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity, and inclusion.
- Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.
What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!
#LI-KB1, #LI-Remote
The base pay range for this position in Maryland is $110,500- $221,000 per year. Pay is based on market location and may vary depending on job-related knowledge, skills, and experience. A sign-on payment may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, dependent on the position offered. Applicants should apply via Stanley Black and Decker’s internal or external careers site.
We Don’t Just Build The World, We Build Innovative Technology Too.
Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.
Who We Are
We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.
Benefits & Perks
You’ll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.
What You’ll Also Get
Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
Learning & Development:
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.
Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.
EEO Statement:
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.
If you require reasonable accommodation to complete an application or access our website, please contact us at (860) 827-3923 or at accommodations@sbdinc.com. Due to volume, we cannot respond to unrelated inquiries about the status of a completed application or resetting an account password.
Know Your Rights: Workplace discrimination is illegal (eeoc.gov)
