Content Marketing Specialist

About Dokainish & Company

The capital project landscape is impacted with billions of dollars lost from cost overruns. Dokainish & Company stands out with a track record of building award-winning PMOs and lowering cost overages up to 200% on projects in energy, infrastructure, mining, construction, defense, and more. We are the category leaders in project controls and technology consulting. We are ISO 9001:2015 certified and minority owned. 

We work diligently and collaboratively with clients to achieve long-lasting and impactful results across their enterprise. Our areas of expertise include, but are not limited to, project controls, systems implementations, project management, quantitative risk analysis, organizational change management, reporting, estimating, scheduling, and asset management for capital projects. We draw upon decades of project experience to deliver customized solutions to our clients’ most complex challenges.  

The Opportunity:
We are seeking a dynamic and curious B2B Content Marketing Specialist. In this role, you will be responsible for crafting messaging that resonates with our target clients, addresses their pain points, and drives engagement, demand, and inbound. You will develop persuasive copy for a strategic range of marketing materials and channels. The ideal candidate possesses a strong understanding of B2B storytelling, is a rockstar at translating complex, technical concepts into clear and delightful copy, and has a track record of developing content that generates demand and supports the sales process. 

The Content Marketing Specialist reports to the Director, Marketing. 

This is a full-time, non-remote position based in Toronto. 

Responsibilities: 

• Design content marketing strategies and set short-term goals. 

• Produce high-quality content by collaborating with the project teams and SMEs. 

• Create an editorial calendar and ensure that deadlines are met. 

• Deliver engaging content daily and weekly. 

• Edit, proofread, and improve the content. 

• Optimize content considering SEO and Google Analytics. 

• Analyze web traffic and LinkedIn metrics. 

• Generate creative ideas to increase audience engagement. 

• Conduct research as needed on various topics. 

• Monitor competitors socials and content to help inform our messaging. 

Qualifications: 

• Proven work experience as a content marketer, preferably in B2B or mining, construction, commercial development, energy, transportation. 

• Proficient in MS Office and WordPress or other Content Management Software. 

• Understanding of web publishing requirements. 

• Ability to predict audience preferences with an editorial mindset. 

• Hands-on experience with SEO and web traffic metrics. 

• Expertise in social media platforms. 

• Project management skills and an obsessive attention to detail. 

• Excellent communication and writing skills in English. 

Success will be measured based on the following KPIs: 

• Achieve at least 95% adherence to the content calendar deadlines. 

• Increase organic traffic by 30-40% over 6 months.  

• Improve average time spent on page by 25-35% over 6 months. 

• Attain a 15-25% increase in LinkedIn post engagement over 6 months. 

• Achieve 5-8% CTR on LinkedIn posts over 6 months. 

• Increase LinkedIn page followers by 15-25% over 6 months. 

• Achieve a .8%-1% CTR on LinkedIn Ads. 

• Achieve a conversion rate of at least 5% from content-driven landing pages. 

We take immense pride in our high performing, collaborative team. We recognize and value the uniqueness of every individual who works at Dokainish & Company, and we aim to harness our strengths into a synergistic team that thrives in an environment of open communication, accountability, trust, and respect.   

We are highly skilled when moving ideas into actions and empower each other to deliver outstanding results. If you believe your skillset, drive, qualifications, and experience is a match, we welcome your application and can’t wait to hear from you.  

We thank all applicants for their interest in joining Dokainish & Company, please note only those candidates considered for an initial interview will be contacted.  

Dokainish & Company is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to age, gender, race, colour, religion, sexual orientation, gender identity, national origin, disability, age and veteran status, or any other protected status required by applicable law.  

In accordance with the Ontario Human Rights Code, Accessibility for Ontarians with Disabilities Act, 2005, and Dokainish & Company AODA Policy, accommodation will be provided in all parts of the hiring process. Applicants need to make their needs known in advance.