What success looks like in this role:
- Messaging: Own the Unisys ECS storytelling to various personas/ICPs across the different global markets and market segments. You will be responsible for delivering a comprehensive messaging framework for each solution including customer needs, target markets, value propositions, differentiators, use cases, and supporting client stories.
- Content strategy: Work closely with the Unisys Content Marketing team to develop a broad range of external-facing content that resonates throughout the buyers’ journey and communicates Unisys’s key value and differentiators.
- Public Relations: Collaborate with Unisys PR to develop press releases, blogs, bylines, and thought leadership content that help increase awareness.
- Analyst & Third-Party Advisor Relations: Partner with the Unisys AR/TPA team to help educate influencers on the ECS value proposition and ensures Unisys a strong position in key analyst and TPA evaluations.
- Digital Marketing: Work with the Unisys Digital marketing team to help design, test, and activate the perfect blend of owned, paid, and earned media for all campaigns relevant to your market space.
- Demand Generation: Collaborate with the Unisys Field Marketing team, and regional sales leaders to craft integrated demand generation campaign plans.
- Partner marketing: Work with Unisys Partner Marketing to help identify and articulate common value propositions and co-marketing activities that will help grow the business through our strategic alliances and channel partners.
You will be successful in this role if you have:
- Bachelor’s degree in engineering, computer science, marketing or equivalent (MBA highly desired)
- At least 8+ years of integrated product/solution marketing experience in B2B and high-tech segments.
- General familiarity with how enterprise organizations are using/adopting cloud/SaaS technologies, virtual platforms, and transforming enterprise IT is required --- IT background a plus.
- Passion for understanding customer needs and using customer insights to drive effective and engaging content and GTM programs
- Proven track record of developing marketing plans and programs that drive growth and new customers.
- Great written and verbal communication skills; ability to translate ideas into clear, high-impact written communications and presentations. Ability to take complex technology and describe its business value through compelling content creation. A keen understanding of enterprise IT sales cycles and the ability to build content pertaining to each stage of the customer journey.
- Project management skills with the ability to own/drive projects to close. Successful at managing stakeholders at all levels of an organization (including senior executives), as well as media, partners, customers, and analysts.
- Entrepreneurial self-starter with discipline for setting goals and metrics, driving decisions, and getting closure on recommendations and issues.
- Energy, motivation, and commitment to drive results in a fast-paced environment.
- Ability to work, problem-solve and thrive in an unstructured environment.
- Self-starter who can lead strategic and practical conversations with internal clients and leaders.
- Technical marketing skills, product knowledge, and technical aptitude & experience.
- Enterprise B2B sales experience a plus.
- Marketing collateral design and graphics development experience (HTML, Adobe Illustrator/InDesign, etc.) a plus.
Benefits Blurb:
Unisys offers an outstanding benefits package, featuring unlimited paid time off, a 401(k) match, comprehensive healthcare, HSA matching, ongoing learning opportunities, and more! We’re committed to supporting work-life balance and investing in your future success.
Video Interview Blurb:
At Unisys, we incorporate video interviews as a key part of our hiring process. This allows us to get to know you better and provide a more engaging and convenient interview experience. We appreciate your understanding and look forward to connecting with you virtually!
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This role may require access to export-controlled commodities and technology. Therefore, to conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.
Unisys is proud to be an equal opportunity employer that considers all qualified applicants without regard to age, caste, citizenship, color, disability, family medical history, family status, ethnicity, gender, gender expression, gender identity, genetic information, marital status, national origin, parental status, pregnancy, race, religion, sex, sexual orientation, transgender status, veteran status or any other category protected by law.
This commitment includes our efforts to provide for all those who seek to express interest in employment the opportunity to participate without barriers. If you are a US job seeker unable to review the job opportunities herein, or cannot otherwise complete your expression of interest, without additional assistance and would like to discuss a request for reasonable accommodation, please contact our Global Recruiting organization at GlobalRecruiting@unisys.com or alternatively Toll Free: 888-560-1782 (Prompt 4). US job seekers can find more information about Unisys’ EEO commitment here.
