Manager - Channel Planner | Shared Media Services

About the Role

The Manager - Channel Planner is responsible for planning omni-channel media strategies for Gap. Reporting to the Director, Channel Planner within Gap Inc.’s centralized Marketing Shared Services organization, you and your team will embed within the Gap team and serve as a key connection point between the brand team and the centralized Marketing Shared Services organization. You will serve as a key contributor to all channel planning activity for the Gap brand, and possess a strong understanding of holistic channel planning strategies and best practices to help inform and drive best-in-class media for Gap. As a specialist on channel mix and integrated planning, you will regularly surface channel-specific insights, learnings, and best-practices to cascade that intelligence across the Gap team. This role is part of a new approach for Gap Inc. and you will play a key role in our effort to move Gap Inc. toward a more full funnel approach that creates long-term brand value while achieving business objectives.

This is a hybrid role is located in our beautiful NYC hub office.

What You'll Do

• Manage omnichannel media planning for Gap, translating brand teams’ priorities into actionable media approaches and leveraging expertise on media effectiveness and evolving trends

• Consult with the Gap brand team during brand planning, providing input on strategy and brief development

• Cultivate strong knowledge and understanding of Gap brand goals, business, and consumers to ensure that media strategies are aligned with brand strategy

• Develop Media Mix and outlet recommendations against stated brand goals, working within budget guidelines and/or making optimal spend recommendations

• Regularly surface channel-specific insights, learnings, and best practices to the Gap team to drive increased efficiency and effectiveness in strategy and planning

• Serve as the main point of contact with Channel Planners across Gap Inc.’s four brands, collaborating closely with your counterparts to share learnings and insights

• Work closely with Media Channel Activation team, collecting and incorporating recommendations on specific channel vehicles and communicating opportunities for new product offerings or value adds from various media channels

• Collaborate with Measurement and Interpretation team to inform development of goals for media plans and approaches to evaluate media effectiveness

• Serve as the main point of contact with Creative and Brand teams in regards to creative assets, ensuring creative is optimized for various media channels at all times

Who You Are

• Established marketing experience with several years experience planning and executing full-funnel omni-channel media

• Experience managing teams, with a proven track record of collaborative leadership, team building, and managing individual contributors

• Extensive experience translating brand strategy into executable and scalable full-funnel media approaches

• Deep knowledge of media channels, full-funnel media strategy & activation, and current industry trends

• Experience in a highly complex, matrixed organization with a proven track record of working cross-functionally to drive change

• Exceptional communication and interpersonal skills, with the ability to effectively manage up, down, and across

• Entrepreneurial spirit with the ability to work through ambiguity, continuously improve ways of working, and infuse strategic thinking into your work