Copywriter, Direct Response

ABOUT US

At the heart of AG1 lies a commitment to our mission to empower people to take ownership of their health. Since 2010, we've dedicated ourselves to bringing Foundational Nutrition to people around the world. 

Our ethos is deeply rooted in science, with an unwavering dedication to continuous improvement. We leverage and contribute to the latest research to deliver a powerful, straightforward solution for optimal health to our customers. We harness the finest ingredients so that every scoop of AG1 gives you the nutrients you need with the simplicity you want in a daily routine.

Likewise, our organization puts the same energy into creating an environment that is a reflection of the cultural values that define who we are and how we work together. These seven values— One Spectacular Life, Customer Obsessed, Radical Ownership, High Performance, Courage, Amazing Humans and Continuous Pursuit of Excellence —are a representation of the high standards we set, and hold ourselves accountable to, when it comes to building our global team.

THE ROLE

Seeking a driven, enthusiastic Copywriter with a focus on Performance and Direct Response marketing to join our Acquisition team. We are looking for someone dedicated to leveraging compelling storytelling, hooks, and education to enhance performance metrics, support our AG1 brand value perception and ensure a thorough grasp of the product benefits.

This role will be responsible for the ideation and execution of performance-optimized assets for a brand spanning health, supplements, and education, with a focus on supporting landing page copy and our Partnership ad reads for podcast and creators. This position will work closely with Creative Leadership, Product Marketing and Channel Teams, specifically designed for rapid and flexible execution, allowing us to swiftly respond to evolving category, customer, and channel trends.

The ideal candidate will possess a strong background  in Digital Storytelling and Direct Response Copywriting, and the proven ability to concept, iterate and create well-informed performance marketing content. This person should enjoy and thrive in highly iterative, collaborative environments, where creativity lives at the intersection of human storytelling, channel behaviors and data, with a “What/So What/What Now” disposition to react to performance. We seek vocal leaders, who are experts in their functional lane, and take radical ownership of the overall output of the team. 

WHAT YOU’LL DO

• Work at the intersection of Creative Strategy and Channel Teams to ideate and execute a wide range of performance-optimized content development and copywriting assignments, with a primary focus on eCommerce Landing Pages, Podcasts and Creators, and secondary on paid social and email. This work will be optimized toward key Performance metrics, such as CAC, CTR and CVR.
• Collaborate with other members of the "Quickstrike" creative pod (Design, Editors, and Producers), Creative Strategists and Channel Managers to create and respond to Creative Briefs, working in a weekly sprint process, designed to also enable opportunistic response to category, customer or channel trends.
• Develop landing page copy and Partnerships ad reads from scratch to support Channel Managers with their advertising strategy
• Respond on a weekly basis to performance reports, bringing a "What/So What/What Now" discipline that can take effect as soon as the next iteration of the work
• Work with Creative Leadership to maintain a cohesive but channel-right brand expression across our Ecosystem, trading learnings that optimize the greater whole.
• Maintain an insatiable curiosity about and deep knowledge of our flagship product AG1, the supplement market, the health and wellness market, human psychology and trends in order to deliver result-driven content and copy in the relevant platform and medium.

WHAT WE'RE LOOKING FOR

• 5+ years of direct response, performance copywriting experience in a fast-paced environment.
• Demonstrated experience providing copy writing services in a high growth D2C online environment strongly preferred, particularly in the health space.
• Experience on writing across Creators, Podcast, Website / Landing Pages, Paid Social, Email, and sales funnels.
• Obsession of driving customer value and telling a story that drives an impact at each touchpoint.
• The ability to thrive in a fast-paced environment with a consistent “can-do” attitude.
• Someone who understands and is passionate about supplements, health and wellness and meeting the human with the right message at the right time.
• An understanding of the creative process in ideating, working through concepts and doing the work to get the best result.
• A critical creative thinker that steps back and drives speed to execution.
• Passion for copywriting and how it drives marketing strategy and overall business growth.
• Understands how to collaborate across functions, receive feedback and deliver based on that feedback.
• Adept attention to detail and a proven ability to manage multiple work streams at once.
• Robust interpersonal, written communication, and organizational skills.
• Proof of a strong portfolio demonstrating copywriting excellence and results-getting messaging.
• Proficiency in G Suite.

WHAT’S IN IT FOR YOU?

• Competitive compensation and performance-based incentive plans.
• A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one.
• A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
• A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
• A high-growth, dynamic environment with opportunities for your direct impact to be felt.
• Paid holidays, company-wide mental health days, and unlimited PTO (based on your country of residence).
• In-person team meetups for optimal collaboration, team building and accelerating productivity.
• A work environment and culture that is based on high performance, productivity and continuous improvement. 
• The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day.
• Monthly subscription to AG1 and access to swag.
• Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members. 
• All other benefits and insurances as required by law, based on your specific country of residence.

AG1 is dedicated to providing equitable and competitive compensation & benefits packages. For this particular role, the base salary range is $70,000 - $85,000 and will ultimately be decided at the offer stage, based on an individual candidate’s level of skills and experience aligned with the needs of this role. Base salary is one component of total compensation for this position. We provide a competitive mix of base salary, performance bonus, and stock option allocation for eligible roles.

AG1 is an Equal Opportunity Employer. We are committed to inspiring fulfilling lives, starting with a focus on health and we believe this starts in the workplace. We do this by providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where all team members can thrive, feel a sense of belonging, and make a difference in the world together. We do not discriminate based on age, race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, veteran status, disability, or any other status protected by law. We are an equal opportunity employer. Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.