Director of Digital Marketing
Procurify is the AI-enhanced procurement and AP automation platform for the mid-market. We make it easy for organizations to take control of spend and save money. We’re looking for a talented and team-driven Director of Digital Marketing to join us on our journey.
ABOUT THE ROLE
Procurify is looking for a Director of Digital Marketing with a strong digital agency background ideally specializing in B2B SaaS clients. This role will be pivotal in owning our paid digital campaigns and collaborating with the team to optimize our customers digital experience across web and SEO to achieve inbound growth targets.
What you’ll be working on:
Define annual and quarterly plans that outline the digital strategy across paid and organic to achieve targets.
KPIs: MQL, SAL, SQL creation. Pipeline & revenue created. Cost per lead, Cost-per-opp cost-per-closed
Directly manage paid digital channels, including campaign setup, optimization, and budget management, ensuring efficient allocation of resources to meet performance targets.
KPIs: MQL, SAL, SQL creation. Pipeline & revenue created. Cost per lead, Cost-per-opp cost-per-closed
Build and foster a collaborative and high performing Digital team across paid digital, website and SEO including planning, coaching and performance management.
KPIs include: Achievement of inbound KPI’s and individual performance reviews bi-annually
Audit the digital experience for prospects and make ongoing recommendations for optimizing the customer journey to increase conversions.
KPIs include: Ad conversions, landing page conversions, website conversions
Lead the planning of website optimization strategies with the WebOps Manager to improve conversion rates and improve customer experience.
KPIs include: Landing page conversions, website conversions, web performance score
Collaborate with the SEO group to create and execute a robust SEO strategy to improve organic search visibility, drive website traffic, and enhance overall search engine ranking. Monitor and analyze SEO performance and implement best practices with the SEO group.
KPIs include: Keyword ranking, Google Search share, domain ranking
Who we’re looking for
This role requires an expert in digital marketing with strong experience working with B2B brands focused on driving strong ROI, deep knowledge of best practices for creating an optimal digital experience and strong data analysis and reporting skills.
As a player-coach, this leader will directly manage our paid digital channels, while also mentoring the WebOps Manager and guiding our SEO tacticians. The ideal candidate combines hands-on expertise with strategic leadership, ensuring a collaborative approach to achieving our broader marketing objectives.
This role requires a strategic thinker and master tactician with a proven track record of delivering revenue impact while balancing the financial considerations of margin and cash flow considerations. Reporting to the VP Marketing, this individual will be a senior member of the marketing team and collaborate with key stakeholders across revenue + marketing operations, product marketing and content marketing to build and execute quarterly plans across paid and organic channels to hit revenue targets.
Requirements
Minimum of 7+years in SaaS digital marketing, B2B digital agency experience preferred, with a proven track record of managing digital projects, budgets and teams
Understanding of customer behavior and user experience to create effective digital solutions that meet customer needs.
Strong skills in analyzing digital metrics and KPIs to distill into actionable insights and recommendations to optimize performance.
In-depth knowledge of paid and organic digital marketing including paid advertising, SEO, SEM, website optimization and email marketing.
Excellent verbal and written communication skills for interacting with stakeholders, presenting strategies, and leading teams.
Strong leadership and team management skills, with the ability to inspire a diverse team and influence cross-functional partners
Ability to manage multiple projects simultaneously, often involving cross-functional teams.
WHY PROCURIFY?
Help us modernize spend management
Procurify is a remote-first company with a big heart and a strong ambition to modernize the way organizations manage business spend. We’re trusted by hundreds of companies around the world — across industries like biotechnology, education, health care, manufacturing, and software — to manage over $30B in spend. We recently closed $50M in Series C funding to help us strengthen our core offering, launch new payment capabilities, and provide customers with an AI-enhanced procure-to-pay experience. Read the press release here.
Be empowered to do your best work
We’ve created an environment where personal and professional growth is a real priority. Some of the great perks we offer include:
Flexible working: We’re a remote-first organization with flexible working hours. Work anywhere from within Canada!
Four-day workweek: Burnout is real. To help you restore balance between work and life, all Procurify team members work four days a week.
Unlimited responsible time off: Work hard, play harder. All team members can take advantage of our unlimited responsible time off policy.
Extended health benefits: We prioritize our team’s health and well-being. We offer a competitive health, vision, and dental package along with an Employee Assistance Program (EAP), and a health and wellness spending account.
Community initiatives: We have a strong commitment to giving back to our communities, including regular volunteer days, our Donate Your Day program, and education lunch and learns.
Stock options: Everyone has a chance to own a part of Procurify with our competitive stock program.
DEI initiatives: We regularly run a diversity, equity, and inclusion roundtable where we host guest speakers and tackle the topics that matter.
Base Salary Range: $140,000 - $165,000 (This range is dependent on experience and not inclusive of any bonus, commission, benefits or equity that might exist in your total compensation package.)
Work with an amazing team
We’ve welcomed team members who were boat captains, funeral directors, swing dancers, competitive gamers, plumbers, and novelists. Everyone has a story and we’re here to embrace them!
LEARN MORE
Procurify is an Equal Opportunity Employer. We do not discriminate against any team members or applicants for employment because of race, color, disability, sex, age, national origin, religion, sexual orientation, or gender identity and/or expression.
If you feel like you don’t meet all of the requirements for this role, we encourage you to apply anyway. We know that feelings of imposter syndrome can get in the way of meeting incredible candidates, and we certainly don’t want those feelings to get in the way of meeting you! We really want to get to know you and why you're great for the role. Please avoid including your picture and age on your resume.
Apply online today and let’s start a conversation.
To learn more about Procurify, check out these resources:
