About us:
Step into the world of Modak, where fintech meets fun and kids are empowered to conquer the world of finance like never before!
Located at the heart of innovation in the US, Modak isn't just a platform—it's a movement. We're on a mission to redefine financial education for kids, blending the latest in fintech wizardry with the excitement of gamification and the warmth of community spirit. 🚀
Imagine a world where every child is equipped with the tools and knowledge to navigate the complexities of money with ease and confidence. That's our vision, and we're making it a reality with our cutting-edge Visa debit card, interactive fintech app, and a treasure trove of educational resources designed to make learning about money management as thrilling as a rollercoaster ride.
And for parents, Modak is the ultimate peace of mind. With our platform, you can effortlessly oversee your child's financial journey, assign chores, send allowances, and so much more—all while fostering a healthy relationship with money that lasts a lifetime.
But what truly sets us apart? It's our unwavering commitment to excellence and innovation. Despite the challenges of the market, Modak has secured an impressive $19 million USD in funding, thanks to the backing of industry giants like Notable Capital, Nazca, Monashees, One VC, Maya Capital, and a league of 30+ visionary angel investors and venture capitalists across the globe.
Join us at Modak and be part of the revolution! Together, let's empower the next generation to soar to new heights of financial literacy, independence, and success!
About this role
This role is ideal for someone who is passionate about using data-driven strategies to drive significant growth and enhance user acquisition. You’ll collaborate closely with a dynamic team, and the results of your work will be immediately visible as you help us scale and innovate in an exciting, fast-paced environment.
Responsibilities and qualifications:
We want to highlight that only some have all the skills that match a job description. None of us did! We value diverse experiences and while having the desired qualifications make for a strong candidate, we encourage applicants with alternative backgrounds to also apply. Every qualified applicant will be considered within the employment process. We strive for a diverse, inclusive workplace environment. Here's more about our team's thinking on this topic.
Responsibilities:
Own and optimize growth metrics, delivering impactful initiatives that align with our product-led growth strategy
Own the implementation of our paid marketing strategies., actively launching and testing new channels to optimize user acquisition efforts and drive user growth.
Manage, optimize & maximize the company's ROI across channels
Collaborate with our design team to craft high performing ads and landing pages
Optimize user acquisition funnels through data-driven user needs analysis and A/B testing.
Implement and analyze experiments across the user journey to enhance product usage and customer behavior
Monitor and report on key performance indicators, understanding how channels in user acquisition affect conversion rates, activation and retention
Proactively suggest and test new opportunities for growth - new channels, messaging, audiences, etc. It goes without saying, but you must be comfortable with setting up experiments, A/B tests, etc.
Monitor performance metrics and budget tracking while ensuring findings are shared and coordinated into the team's workflow
Working closely with marketing analytics, you will use historical data, industry benchmarks, and past experience to develop models and provide performance projections to key collaborators
This might be for you if...
At least 3 years strong tactical executional experience with all paid media channels, with particular focus on Google and Facebook.
Proven track record and comprehension of performance metrics including ROI, on-site conversions, cost and click performance, impressions/total reach, website traffic, etc.
Strong understanding of the mobile app ecosystem
Being data-savvy, with a good grasp of both web and mobile user behavior and analytics, and able to implement campaigns based on performance data in a user-friendly manner.
Experience with our marketing tech stack: Mixpanel, Segment, Webflow, Adjust
Knowledge of A/B testing and reporting
Ability to work autonomously with strong organizational and collaborative skills
An interest in environments that require a lot of context switching and managing multiple priorities
