Social Media Specialist

Our client is an innovative company dedicated to revolutionizing the food and nutrition industry through data-driven solutions. They are seeking a proactive and detail-oriented Social Media Specialist to manage social media posting and website content optimization. The ideal candidate will have experience in digital marketing, content management, basic Figma skills, and a keen interest in leveraging data to optimize marketing strategies.

Key Responsibilities:

• Social Media Management:

  • Manage social media posts across various channels, primarily focusing on LinkedIn and Meta, with additional attention to Reddit, YouTube, and Twitter.

  • Increase brand visibility and engagement through consistent social media presence.

• Content Posting:

  • Post blogs and other content on the website.

  • Ensure content is optimized for search engines and effectively communicates the brand’s message.

• Newsletter Optimization:

  • Collaborate with the team to strategize and optimize newsletter sign-ups on the website.

  • Drive an increase in pipeline and subscriber engagement.

• Design Editing:

  • Edit and refine marketing templates in Figma to align with brand guidelines and campaign needs.

• Data Integration & Reporting:

  • Use Databox and Slack integration with HubSpot to monitor key marketing metrics and inform data-driven decision-making.

• Marketing Automation (Nice to Have):

  • Track and manage HubSpot automations, including demo forms and lead nurturing workflows.

  • Experience in this area is highly advantageous but not required.

What Success Looks Like:

• Increased Social Media Engagement:

  • A consistent and engaging social media presence that drives brand awareness and community interaction across targeted platforms.

• Effective Content Management:

  • High-quality and optimized blog posts that enhance website traffic and audience engagement.

• Growth in Newsletter Sign-Ups:

  • Implementation of strategies that result in a measurable increase in newsletter sign-ups and lead generation.

• Smooth Marketing Automation:

  • Efficient management of HubSpot automations, resulting in streamlined lead nurturing and improved conversion rates.

• Creative & Brand-Aligned Designs:

  • Production of visually appealing marketing materials that reflect the brand’s identity and resonate with the target audience.

Qualifications:

• Experience:

  • 2+ years of experience in digital marketing, with a focus on social media management.

• Social Media Expertise:

  • Proficiency in managing and posting on social media channels, particularly LinkedIn and Meta.

  • Experience with Reddit, YouTube, and Twitter is a plus.

• Content Management:

  • Experience in posting content on websites.

• Technical Skills:

  • Familiarity with HubSpot and its integration is highly advantageous.

  • Basic design editing skills in Figma are required.

• Analytical Skills:

  • Ability to track and interpret key marketing metrics and use data to inform and optimize marketing strategies.

• Communication Skills:

  • Fluent in English, with excellent verbal and written communication skills.

Opportunity:
If you are a versatile digital marketing professional with a passion for social media, content management, and data-driven strategies, we encourage you to apply. Join our client’s team and contribute to innovative marketing efforts that drive growth and engagement in the food and nutrition industry.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets