Brand Development Manager

Location(s):

City/Cities:

Travel Required:

Relocation Provided:

Job Posting End Date:

Shift:

Job Description Summary:

Are you a spirited leader thirsty for a challenge that matches your vibrant personality? Topo Chico is on the lookout for a dynamic Brand Development Manager to infuse our team of Brand Developers with your unique zest, direction, and unparalleled leadership. Here's your chance to be the effervescent force behind transforming our brand's presence, making waves across diverse territories and channels with a splash of innovation and a dash of daring.

Your Impact:

• Strategic Visionary: With the bold spirit of Topo Chico, spearhead the development and execution of a cohesive brand strategy. Ensure it fizzes with both national and regional program objectives, setting new standards of success that resonate with our lively essence.

• Leadership Excellence: Lead, inspire, and elevate a team of Brand Developers, fostering an environment where creativity meets execution. Your guidance will be the catalyst for achieving and surpassing key performance metrics, all while maintaining the effervescent culture that is quintessentially Topo Chico.

• Holistic Brand Engagement: Guarantee that every sip of our engagement strategy tastes as good as it feels. Ensure exceptional brand representation and consumer engagement across all business channels, including On-Premise, National Accounts, and more, keeping the Topo Chico spirit alive and bubbling.

• Stakeholder Collaboration: As the vibrant liaison, seamlessly communicate with National and Regional stakeholders. Ensure the brand's vision and objectives are fully aligned and realized, going beyond traditional achievements, with a twist that’s uniquely Topo Chico.

• Key Account Mastery: Take charge as the primary point of contact for critical accounts, navigating the complexities with the same refreshing clarity that Topo Chico brings to its consumers.

• Cross-Territory Innovation: Actively participate and advocate for cross-functional programming, bridging territories and channels to cultivate a unified and innovative brand strategy that’s as refreshing and bold as our flavors.

Primary Responsibilities / Activities

Planning and Programming:

• Enhance program effectiveness by identifying opportunities for optimization and ensuring alignment with regional and local market opportunities.

• Continuously refine program KPIs and SOW, ensuring program success is measurable and aligned with Topo Chico brand and commercial directives.

Route to Market Oversight:

• Build and maintain strong relationships with Brand stakeholders, ensuring seamless product availability and timely ordering.

• Lead alignment and training initiatives to support brand programming, ensuring effective communication and collaboration with key stakeholders.

People Skills:

• Directly support and manage internal and external, agency-based Brand Developers within territories to ensure effective brand representation and execution.

• Conduct regular market engagements to identify opportunities and ensure alignment with brand objectives.

Budget Management:

• Manage and review Program and Team budgets, aligning expenditures with strategic objectives and conducting regular financial reviews with stakeholders.

• Implement efficient budget management practices, including regular reporting and accountability measures for Brand Developers.

Minimum Requirements:

• 5 years of beverage Sales & Marketing experience; CPG experience preferred.

• 3+ years of personnel management; Remote Field Team(s) oversight experience preferred.

• Adept at networking, selling, and interacting with diverse groups of people.

• Fluency in Spanish preferred.

• Excellent communication, presentation, and public speaking skills.

• Ability to develop and maintain effective working relationships with the agency partner as well as internal brand, bottler, sales and field marketing teams.

• Strong business acumen, including Microsoft Office

• Must have a valid driver’s license and vehicle.

• Ability to lift and carry weight over 40 lbs.

• Ability to sit/stand for prolonged periods.

Skills:

Pay Range:

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.