ROLE SUMMARY
It is an exciting time to be in the North America Vaccines group with multiple new products that are part of Pfizer’s 25 Breakthroughs by 2025. These new products will expand our Pfizer portfolio beyond our traditional Prevnar and Trumenba brands to protect more babies, adolescents & adults as well as better meet customer needs.
Pfizer’s pediatric pneumococcal next generation vaccine, Prevnar 20, was approved by the FDA in April 2023 and received its ACIP recommendation in June 2023. This vaccine expands serotype coverage 20 and aims to further protect children from serious pneumococcal disease. This next generation vaccine represents a potential “blockbuster” for the U.S.
The U.S. Prevnar 20 Pediatric HCP Senior Manager Secondee is a mission critical role responsible for continued post-launch HCP materials development and execution for Prevnar 20 Pediatric. The person in this role works extensively on a daily basis with the Prevnar 20 two Pediatric HCP Directors, HCP Senior Manager and the Senior Director, Prevnar 20 Pediatric Lead.
This individual will lead the development and execution of HCP tactics for the post-launch phase of the brand. This work will span HCP efforts and competitive strategy for the brand, working collaboratively with relevant U.S. and Global stakeholders to drive preference vs. competition and build effective campaigns. The candidate will also help set and execute the vision for digital transformation to effectively reach customers, drive planning and cross-functional collaboration to achieve desired outcomes.
The candidate needs to demonstrate the ability to engage people, lead within a highly matrixed structure, have excellent communication skills, have high learning agility, and be able to work seamlessly with the global marketing team in preparation for launch.
This role requires strong strategic, communication and analytical thinking as well as creativity, prioritization skills, and an ability to inspire and partner with external and internal stakeholders.
Primary responsibilities of the role include, but are not limited to:
HCP Strategy & Tactics:
- In collaboration with the Prevnar Pediatric Lead and HCP Directors drive the development and execution of the Prevnar 20 HCP strategy and tactical plan.
- Drive the pull through of HCP tactics for the ongoing support of Prevnar 20 Pediatric such as communication of new scientific information and emphasizing the value of Prevnar 20 vs. competition.
- Develop and deliver marketing solutions that differentiate Prevnar 20 Pediatric with HCPs through innovative digital and customer facing colleague engagement.
- Support Prevnar 20 customer experience mapping (partnership with HCP Lead): Lead brand team/agency through ongoing refresh by mining existing MR to help develop/enhance customer engagement map, includes identification of actionable insights (attitudes/behaviors, challenges, needs and opportunities).
- Develop effective resources to help transition customers from competition to Prevnar 20.
- Expand vaccine confidence efforts with HCPs to help foster vaccine initiation and adherence.
- Engage with sales and account management leads to solicit insights, provide solutions, and drive utilization of materials, and ensure programs and resources are of value to and empower customer facing colleagues.
- Work closely with the Prevnar Pediatric Lead, HCP Directors as well as the Public and Market Development teams to develop and execute solutions (materials, training etc.) that support brand efforts to address the public vaccines disparity gap specific to Prevnar 20 Pediatric. Lead brand aspects of the launch of four local pilots to initiate brand efforts in this area.
- Collaborate with the creative agency and manage the respective promotional budget for tactics owned; manage trade-offs across the brand team’s advertising and promotion.
- Develop recommendations for potential improved customer solutions and MR that is needed in partnership with CFC Omnichannel Lead/co-coordinators
- Develop and execute HCP asset updates
- Medical Education Lead
- HEI Initiative Brand Liaison
- Support PBG & FQHC initiatives from Brand perspective (includes dev. of HQ comms plan to decision makers)
- Congress Lead
- CFC Meetings Lead (e.g., August Mangers & Regional Sales mtgs.)
- Support development of Prevnar 20 CFC training materials and workshops
BASIC QUALIFICATIONS
- Bachelor’s degree
- 5+ years of experience in the pharmaceutical industry, majority of which is in the U.S.
- U.S. Marketing, Global Marketing, Sales or Accounts experience required
- Ability to work independently across stakeholders and demonstrates judgement of what needs to be escalated
- Excellent communication and presentation skills (oral and written)
- Robust analytical/planning skills and ability to multi-task under pressure
- Self-starter, comfortable with ambiguity
- Solid understanding of today’s U.S. pharmaceutical environment, incl. Regulatory, Legal and Compliance
- Ability to anticipate and take appropriate actions – identifying and raising issues is “expected”, solving them is “good”, and anticipating and preventing issues is considered “excellent”
PREFERRED QUALIFICATIONS
- MBA preferred but not required
- Vaccines experience preferred
- Project Management experience preferred
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Work Location Assignment: Remote - Field Based
The annual base salary for this position ranges from $117 300,00 to $195 500,00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 17,5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Marketing and Market Research
