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User Acquisition Manager (Paid Social focus)

Remote:

Full Remote

Contract:

Full time

Experience:

Senior (5-10 years)

Work from:

New York (USA), Texas (USA), United States

Offer summary

Qualifications:

3-6 years in performance marketing, Experience managing app install campaigns, Strong analytical and data-driven decisions, Familiarity with analytics and attribution solutions, Ability to work across different geographies.

Key responsabilities:

Plan, buy, and optimize user acquisition campaigns
Analyze campaign effectiveness and optimize performance
Collaborate with Growth Creative team for new ad creatives
Guide user acquisition efforts in new markets
Produce reports on campaign performance with recommendations

Bumble Inc. SME https://team.bumble.com/

501 - 1000 Employees

See more Bumble Inc. offers

Job description

Bumble Inc. is seeking a User Acquisition Manager to join our global team. This hands-on role will be pivotal in executing ambitious growth strategies for Bumble’s portfolio of products. As the ideal candidate, you have a strong background in managing app install campaigns on paid social channels, along with experience in paid search and programmatic channels. You will have a track record of managing UA campaigns at scale and be capable of making data-driven decisions.

As the User Acquisition Manager, you will be responsible for optimizing current acquisition strategies, testing new ad products, analyzing performance, and collaborating with cross-functional teams to improve our user acquisition efforts.

What you'll be doing

Be responsible for planning, buying, and optimizing user acquisition campaigns across various channels, with an emphasis on Paid Social (Meta, TikTok, Snap)

Analyze the effectiveness of campaigns across multiple channels and geographies, optimizing campaign and creative performance to meet KPIs

Collaborate closely with our Growth Creative team to introduce new ad creatives, develop creative strategy, and generate breakthrough ideas to attract new users

Guide and support the launch of user acquisition efforts in new, exploratory markets and channels, using competitive and market intelligence

Produce reports and presentations, including daily pacing and tracking against plan, while providing insightful commentary and recommendations

Manage relationships with select ad partners by setting agendas for calls, tracking ongoing tests, and coordinating with the team

Actively contribute to team meetings, initiatives, and knowledge-sharing efforts

About you

3-6 years of proven experience in performance marketing/mobile user acquisition using channels such as Meta, Snapchat, and TikTok

You have strong analytical skills with the ability to make data-driven decisions

You are experienced in leveraging acquisition channels to drive revenue and/or user acquisition growth

You have experience working within a distributed team across different geographies

You have direct experience with analytics and attribution solutions, with exposure to data visualization/BI tools

You are a self-starter: you thrive on taking ownership of initiatives with limited oversight and are comfortable in a fast-paced environment

You're able to work effectively in a remote environment with team members in multiple time zones

You have excellent written and verbal communication and organisational skills, and the are able to build strong working relationships with different stakeholders