Offer summary
Qualifications:
Bachelor's Degree in Business Administration, Marketing, or related field, Minimum of 5 years in Marketing or similar discipline, Master's Degree or experience with customer journey frameworks is a plus, Familiarity with Adobe and Salesforce is advantageous, Experience in the telecommunications industry is beneficial.
Key responsabilities:
- Design and manage customer lifecycle campaigns
- Develop content and communication strategies for customer engagement
- Establish customer-centric lifecycle strategy for product awareness
- Identify customer segments for targeted marketing initiatives
- Set up reporting for continuous analysis of campaigns