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User Acquisition Manager

Remote: 
Full Remote
Contract: 
Full time
Experience: 
Mid-level (2-5 years)
Work from: 
New York (USA), United States

Offer summary

Qualifications:

2-4 years in performance marketing, Experience in mobile user acquisition, Strong analytical skills, Knowledge of acquisition channels, Familiarity with analytics tools.

Key responsabilities:

  • Plan, buy, and optimize acquisition campaigns
  • Analyze campaign effectiveness and optimize performance
  • Collaborate on creative strategy with Growth Creative team
  • Support launch in new markets and channels
  • Produce reports and provide insightful commentary
Bumble Inc. logo
Bumble Inc. SME https://team.bumble.com/
501 - 1000 Employees
About Bumble Inc.
Bumble Inc. is the parent company of Bumble, Badoo, Fruitz and Official. The Bumble platform enables people to build healthy and equitable relationships, through kind connections. Founded by CEO Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date), friendship (Bumble BFF) and professional networking (Bumble Bizz). Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products. Fruitz, founded in 2017, encourages open and honest communication of dating intentions through playful fruit metaphors. Official is an app for couples that promotes open and honest communication between partners and was founded in 2020. The moves we make on the outside reflect who we are on the inside. At Bumble, we are a diverse group of kind and growth-minded people, committed to helping our global community find real connections and making the internet a safer space for everyone. Bumble’s culture is rooted in kindness and respect, and we believe in providing the personal and professional support our team members need to help make mission-driven impact. Make moves that matter, at https://team.bumble.com/
See more Bumble Inc. offers

Job description

Bumble Inc. is seeking a User Acquisition Manager to join it's global team. This hands-on role will be pivotal in executing ambitious growth strategies for Bumble’s portfolio of products. As the ideal, you will have a strong background in managing app install campaigns across a variety of ad partners.

As the User Acquisition Manager, you will be responsible for optimizing current acquisition strategies, testing new ad products, analyzing performance, and collaborating with cross-functional teams to enhance our user acquisition strategy.

What you'll be doing
  • Be responsible for planning, buying, and optimizing user acquisition campaigns across various channels 
  • Analyze the effectiveness of campaigns across multiple channels and geos, optimizing campaign and creative performance to meet KPIs
  • Work closely with our Growth Creative team to introduce new ad creatives, collaborate on creative strategy, and help develop breakthrough creative ideas to draw in new users
  • Support the launch and expansion of user acquisition in new, exploratory markets and channels using competitive and market intelligence
  • Be responsible for producing reports and presentations, including daily pacing and tracking against plan and providing insightful commentary and recommendations
  • Proactively contribute to team meetings, team initiatives, and knowledge-sharing

    • About you
  • 2-4 years of proven experience in performance marketing and/or mobile user acquisition
  • You have trong analytical skills with the ability to make data-driven decisions
  • Experience leveraging acquisition channels to drive revenue/user acquisition growth
  • Experience working within a distributed team across different geographies
  • Direct experience with analytics and attribution solutions, with exposure to data visualization and BI tool

    • Required profile

    Experience

    Level of experience: Mid-level (2-5 years)
    Spoken language(s):
    English
    Check out the description to know which languages are mandatory.

    Hard Skills

    Cross-Functional CollaborationMarket IntelligenceCampaign ManagementMarketing Performance Measurement And ManagementCreative StrategiesBusiness Intelligence ToolsCustomer Acquisition ManagementData VisualizationData-Driven Decision MakingPresentation TrainingBusiness Analytics

    Other Skills

    • Report Writing
    • Collaboration
    • Analytical Skills
    Are you interested?

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