Position Title: Category & Trade Marketing Manager – 12 Month FTC
Location: Wimbledon (Hybrid, 2 days in office)
Reports to: Head of Trade Marketing.
Scope: Clairol (Nice’n Easy, Root Touch Up) Silvikrin, Shockwaves, Wella Deluxe
ABOUT THE WELLA COMPANY
Together, WE enable individuals to look, feel, and be their true selves.
Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders. For additional information about the Wella Company please visit www.wellacompany.com.
THE ROLE
We are actively looking for a Category & Trade Marketing Manager to develop and deliver our category growth plans for both the Hair Colourants and Hair Styling categories in several major UK retailers.
The role requires an individual who can translate multiple sources of insight (consumer, shopper, category and retailer) into compelling insights to drive growth for the category and for Wella. Success depends on the ability to engage and inspire the customer through creative storytelling linked to tangible recommendations, and to build trusted, enduring customer relationships that ensure Wella has more than its fair share of voice in executional decisions.
Success will be measured through Category Captaincy/Advisory status, Perfect store metrics and innovation/activation KPIs including distribution and merchandising
We are looking for a true team player with the ability to flex across customers and responsibilities and collaborate effectively with the wider Trade Marketing Team which also includes Strategic Revenue Management. The individual will demonstrate strong cross-functional working with the Sales and Brand Team whilst driving a category and shopper-first mentality within the Retail Hair organisation,
KEY RESPONSIBILITIES
To drive category engagement across selected UK Retail customers through building and nurturing trusted relationships with retailer counterparts at Buyer, Merchandiser and Senior Buyer level.
Actively translate and tailor Category Visions (1-3 year) and Growth Stories to channel and customer to excite the retailer about the growth opportunities within the category.
A hands-on approach to data to translate market, retailer consumer and shopper analysis into compelling insights to drive actionable recommendations across all category management levers.
Leadership and delivery of range Review activities for key customers by consolidating key sources of information and creating a customer and category-centric proposal.
Ownership of KPIs, category, retailer, and shopper trends to help identify broader business opportunities and inspire creative ideas.
To help develop the rest of the Retail Hair organisation in basic category management principles
Provision of regular reporting for internal and external stakeholder; to include monthly retailer reporting, category strategy scorecards, competitor reviews and range review evaluations.
Cross-functional working
Input into the ongoing development of the Category Vision and Drivers and Perfect Store program, ensuring relevance for channel and customer.
Work with broader Trade Marketing Team, including Trade Marketing, CMI and SRM to ensure that customers and channels are represented in broader decisions
Be the conduit between Brand Marketing and Sales Teams to ensure Retail Hair strategy is applied, customised and executed with excellence. This includes responsibility for setting and driving accountability for distribution and execution targets for customer and channel for NPD.
Continue to refine the ways of working for Trade Marketing in Retail Hair, developing efficient in team and cross functional processes
Be the expert and driver of Category Growth Story and Category Management to improve commercial performance.
Help shape commercial agenda through provision of relevant category insight.
ESSENTIAL SKILLS, EXPERIENCE & QUALIFICATIONS
We are looking for a self-motivated individual with energy, enthusiasm and a dedication to succeed. You will be given responsibility from the start and will be expected to take charge and make things happen.
Operated successfully at NAM / Category Manager/ Buyer/ Trade Marketing level.
Advanced capability in Category Management principles and building Category Visions
Advanced planning and prioritisation skills to be able to manage multiple customers and projects
A proficient understanding of consumer insights and an advanced understanding of shopper and retailer.
Advanced communication and influencing skills.
Advanced analytical skills with strong attention to detail.
The ability to translate data into compelling insights.
Strong commercial acumen including a high awareness of what it takes to win in the retail and customer environment
A true team-player with the ability to collaborate effectively across a diverse set of roles.
WHAT WE OFFER
- 25 days holiday + additional day off for your birthday (not including bank holidays)
- 3 days personal leave for your own signification life events
- 2 paid days off for volunteering/charity work
- Optional Wella Pension Scheme (8% employer contribution, 3% employee contribution)
- Optional Family Private Medical Insurance Cover
- Income Protection
- Life Insurance (8x base salary up to 2 million payable in the event of your death in service of Wella)
- Staff Discount (80% of all hair products, 40% OPI, 1 x 50% ghd)
- EAP (Employee Assistance Programme)
- Enhanced maternity, paternity, and adoption leave
- Gym Benefits
- Eye Tests
- WOW Programme (Bonus following exit from KKR, eligible after successful probation)
- Workplace/Nursery Benefits
- 4 weeks working remotely abroad
EEO OPPORTUNITIES
The Wella Company wants to meet the aims and commitments set out in its equality policy. This includes not discriminating under the Equality Act 2010 and building an accurate picture of the make-up of the workforce in encouraging equality and diversity.
We offer equal employment opportunity to qualified individuals without regard to race, religion or belief, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital or civil partnership, pregnancy and maternity, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: https://www.wellacompany.com/consumer-affairs
We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.
English - Please click on this link to review the Notification of Equal Opportunity Rights poster
