Marketing Associate | Crimson Rise & BDSA

Want to revolutionize the future of education and do meaningful work that transforms future generations’ lives?

🚀 EdTech company Crimson Education was founded in 2013 from the idea that through personalised education, we can transform students into the world leaders of tomorrow. Since then, we have rapidly grown a mission-driven team that is dedicated to building the education system for the 22nd century. Our network includes 2,400 tutors and consultants worldwide who work with over 20,000 students.

As the Marketing Associate at Crimson Rise & BDSA, you will play a vital role in supporting our marketing efforts and executing various marketing strategies to enhance brand awareness, drive lead generation, and engage with our target audience. This remote position offers an exciting opportunity to work closely with a talented marketing team and significantly impact the company's growth and success.

🚀 The ideal candidate will be an excellent communicator eager to learn, with a high level of creativity, attention to detail, and a growth mindset.

Responsibilities include:

Digital Marketing Campaigns Support (30%)

• Assist the Head of Marketing in planning, creation, and execution of paid search, paid social and email marketing campaigns.
• Collaborate with Digital Strategist on the optimization of digital campaigns, measure and report on the performance and trends of campaigns.
• Assist in organizing and promoting webinars to drive engagement and brand visibility.

Assets creation (30%)

• Collaborate with the design team to create marketing materials, such as ebooks, flyers, presentations, ad creatives, websites, and other visual assets that align with the brand identity.
• Handle copywriting tasks in both English and Chinese, including social media ads, EDM campaigns, print collateral, and event descriptions.

SEO Strategy & Content Creation (30%)

• Develop engaging and informative content for various marketing channels, including blog, social media, email campaigns, website, landing pages, and promotional materials (ebooks, flyers).
• Collaborate with the Head of Marketing to ensure consistency in messaging and brand voice.
• Keep a pulse on industry trends and competitors to ensure our content remains engaging, captivating and insightful.

Partnerships management (10%)

• Identify mutually beneficial marketing opportunities with potential partners (influencers, online magazines, independent consultancies) to drive brand visibility.
• Generate quality content, promotional assets, and PR to build brand awareness, generate traffic, and attract new leads.

What skills and experience are required?

Required Skills:

• A Bachelor’s degree in marketing, communications, or a related field, and/or equivalent job experience in marketing with a preference for experience in the education space.
• A clear understanding of marketing fundamentals including brand language, buyer persona, key messaging, value propositions, and the sales funnel.
• Demonstrated project management experience.
• Strong writing skills and a good eye for visual branding and design.
• Experience in social media marketing including Instagram, Facebook, TikTok, and LinkedIn.
• The ability to think on your feet and work at a fast and exciting pace.
• Time management skills and ability to adapt to work on a fully remote team.
• Comfort constantly learning on the job, receiving feedback, and reverting immediately.
• Sound judgment – and knowing when to ask for support.
• Knowledge of the education sector, particularly private and boarding schools, is highly desirable but not mandatory.
• Experience with Canva, ChatGPT, Webflow, Salesforce and Marketo is a plus.

About Crimson Rise & BDSA

Crimson Rise is an intensive skills development and profile-building program for students aged 11-14, designed to cultivate the abilities and experiences young students need to be successful in high school, university, and beyond.

Crimson Education’s Boarding & Day School Admissions (BDSA) specializes in strategic profile development and admissions support to the US and UK’s top private schools, both boarding and day. 

Rise and BDSA are part of Crimson Education – the world’s most successful college admissions company and leader in education technology and student success.

Why work for Crimson?

• Flexible working environment, you will be empowered to structure how you work
• Option to work from our many locations/remotely around the globe (role dependant) with us!
• Limitless development and exposure- our internal promotions/role changes made up 33% of all recruitment last year.
• $1,000 training budget per year- we love to level up!
• Psychologist on staff
• Impressive fireside chats and workshops to help the team continuously level up
• Radical Candour is a feedback approach we live by
• We’re a global player with 28 markets (and growing) across the globe! 

If you're passionate about education and people and looking for a fast-paced, collaborative environment, and

want to work with cutting-edge technology then we'd love to hear from you!

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