Description
Position at eXp International Holdings
We are one of the work from anywhere companies with 2,000+ team members utilizing our virtual office, eXp.World. This role is work-from-anywhere within South Africa.
Who is eXp?
Doing the audacious is part of eXp Realty’s DNA. We are a company that rewards creative minds who can offer bold solutions, where opinions matter, anything is possible and the outcome can be revolutionary. As a global full-service real estate brokerage utilizing a 3-D, fully immersive, cloud office environment, offering 24/7 access to collaborative tools & training, eXp has broken the traditional mold of real estate. We are doing big things.
Come join us at eXp Realty – a 7x Glassdoor Best Places to Work organization!
What you will do:
The Senior Vice President (SVP) of Marketing, International will lead eXp’s global marketing strategy, driving growth, agent acquisition, and brand development. Reporting primarily to the International team and using the advice process to collaborate with the Chief Marketing Officer (CMO) of eXp Realty, the SVP will manage key marketing operations such as HubSpot-based CRM, drip campaigns, newsletters, and event management. Additionally, the SVP will focus on building the personal brand of eXp’s International Leadership Team across social channels, while supporting global growth initiatives, unique selling propositions (USPs), and the Luxury division.
At eXp Realty, we believe in empowering our team members with the tools and freedom to thrive in a truly unique, cloud-based environment. Having been consistently recognized by Glassdoor as one of the “Best Places to Work” multiple years in a row, we are proud to offer a collaborative, innovative culture that puts people first. Our employees enjoy the flexibility of working from anywhere, while being part of one of the fastest-growing real estate companies in the world.
Founded by Glenn Sanford, who is not only the visionary behind eXp’s agent-centric model but also the current leader of our International Expansion, you’ll have the rare opportunity to work shoulder to shoulder with a pioneer in the industry. Glenn’s dedication to the company and his leadership style fosters a sense of innovation and inclusion, ensuring every voice is heard and that we constantly push the envelope to expand globally.
Also the creator of the Net Promoter Score (NPS) is also a member of our board. At eXp, we don’t just talk about customer experience, we live it. The NPS is central to how we evaluate our business decisions, constantly ensuring that our strategies and growth are aligned with the satisfaction of our agents and clients alike. This framework of continuous feedback ensures that we’re always improving and delivering value at every touchpoint.
Our commitment to international expansion is one of the most exciting aspects of working here. As we continue to grow, you’ll be at the forefront of building the brand in new markets, developing marketing strategies that resonate with agents and clients around the globe, and shaping the future of real estate on a global scale.
By joining eXp, you’re not just taking on a role—you’re joining a community of passionate professionals, supported by cutting-edge technology, and driven by a culture that rewards innovation, collaboration, and continuous learning.
Key Responsibilities:
Global Marketing Leadership: Lead the international marketing team and oversee International marketing roles in. Foster real-time collaboration through virtual environments like metaverse-style war rooms in eXp.World and Discord, driving key marketing decisions.
Consultation with the CMO: Use the advice process to consult with the CMO on major strategic decisions, ensuring that international marketing efforts align with eXp’s global brand standards and regional needs.
HubSpot Marketing Hub, CRM, Drip Campaigns, Newsletters & Marketing Analytics: Oversee the development and execution of HubSpot-based Marketing Hub and CRM systems to manage international agent relationships. Utilize HubSpot’s automation features to manage social media, drip campaigns, newsletters, and personalized marketing touchpoints that enhance engagement and support agent recruitment. Additionally, lead the measurement, analysis, and reporting of marketing performance metrics, including ROI (Return on Investment) for all global campaigns. Leverage data-driven insights to optimize marketing strategies, ensuring that all marketing initiatives contribute to both short-term and long-term business goals. Regularly present ROI reports to stakeholders, providing informed recommendations for continuous improvement in agent acquisition, brand development efforts, and events.
Event Management & Recruitment: Lead international marketing events and recruit individuals with a marketing mindset through internal talent marketplaces or external sources. Build local marketing expertise across regions to support eXp’s growth.
Personal Brand Building & Social Media Engagement: Actively build and manage a personal brand on key social platforms such as LinkedIn, Twitter, Instagram, and future International eXp channels. Drive engagement across both established and new social media channels through shorts, reels, and other dynamic content that showcases your role as a visible leader at eXp. Leverage your personal marketing expertise to create content that resonates with the global eXp community. Foster a reputation for being a leader that others look up to by consistently demonstrating a mentoring and training pillar through social media engagement. Your presence should inspire agents and staff through regular workshops, webinars, and social content that highlights your mentorship, training, and leadership.
Training & Development: Conduct regular classes and workshops for individuals in marketing roles, helping them leverage HubSpot and other tools effectively, whether marketing is their primary or secondary role. Also doing regular training for agents on marketing best practices for their individual businesses.
Play a key role in promoting eXp’s unique selling propositions (USPs), including the cloud-based model, competitive cap and split, revenue share, and equity programs. Additionally, support other USPs such as HomeHunter.global, helping establish and grow the eXp Luxury division as a premier global luxury real estate brand. Work closely with country leaders to refine and enhance their Agent Value Proposition (AVP), ensuring that agents in those countries have a compelling and well-rounded value proposition to attract and recruit agents. This includes aligning the AVP with regional market needs and eXp’s overall global strategy.
Automation, Citizen Development, & Marketing Tech Innovation: Act as a citizen developer, using low-code/no-code platforms to automate processes and streamline marketing operations. Lead the use of HubSpot and other automation tools to optimize the marketing stack and prototype digital assets like websites and marketing materials for local adaptation. Engage in the Innovation Hub to stay updated on the latest in marketing technology, both as a learner and mentor.
Documenting Circles & Roles in Holaspirit: Document the marketing team's roles and circles in Holaspirit to provide the organization with clear visibility into who handles specific marketing functions. This will allow quick identification of key contacts and ensure seamless communication and collaboration across the organization.
Real-Time Engagement & Support: Be available for real-time business conversations with country leaders, agents, and prospective agents. Actively support growth initiatives and marketing strategies across platforms like Discord, social media, and eXp.World. Play a key role in setting up and managing a Marketing War Room within eXp International HQ in eXp.World, where team members can collaborate in real-time, share screens, and drive key international marketing initiatives.
Cultural Sensitivity & Localization: Lead culturally relevant marketing campaigns that resonate with local markets. Fluency in multiple languages (e.g., French, German, Italian, Portuguese) is highly valued.
OKR Setting & Tracking and NPS Integration: Collaborate with the International team and the broader Marketing organization to set and monitor OKRs that align with eXp’s international growth objectives. Utilize Net Promoter Score (NPS) data as a key metric to evaluate agent satisfaction and refine marketing strategies. Ensure that NPS feedback is incorporated into the decision-making process to continuously improve agent and client experiences, aligning with eXp’s commitment to delivering exceptional service.
Engagement with Leadership Team: Actively engage with the International Leadership Team, attending regular sprint planning, stand-ups, check-ins, OKR development sessions, and in-real-life (IRL) Quarterly Business Reviews (QBRs). Participate in major eXp events, both online and in-person, around the world. Be prepared to travel up to 25% of the year to support international growth initiatives, leadership meetings, and agent recruitment events.
How you will grab our attention:
Required Skills:
Proven leadership in global marketing, with experience managing remote, distributed teams.
Expertise in HubSpot CRM, Marketing Suite and Sales Hub for CRM, marketing automation, and customer engagement strategies.
Data-Driven Marketing & ROI Analysis: Proven ability to analyze and report on marketing ROI, leveraging tools like HubSpot CRM, Google Analytics, and other marketing tech stacks. Strong background in interpreting data to optimize marketing strategies and ensure measurable results that align with eXp’s growth objectives.
Cross-Functional Collaboration: Ability to collaborate across Growth, Operations, Finance, and Leadership teams.
Strong background in event management and recruitment for marketing talent at local and regional levels.
Familiarity with using virtual collaboration platforms such as eXp.World, Trello and Discord.
Marketing Tech & Automation Expertise: Proficiency in using automation tools such as HubSpot to drive engagement, streamline marketing processes, and rapidly prototype content.
Familiarity with adaptive budgeting frameworks and agile marketing practices.
Multilingual abilities (French, German, Italian, Portuguese) are a strong advantage.
Personal Qualities:
Primary Role in International: Report primarily to the International team but use the advice process to consult with the CMO and other stakeholders for strategic decisions. Be highly visible across eXp’s virtual platforms such as eXp.World, Discord, and other communication channels to facilitate real-time collaboration.
Self-directed, adaptable, and highly visible across virtual platforms. Capable of building both personal and professional brand affinity through social channels and virtual engagements.
Collaborative, comfortable leading in virtual spaces, and committed to continuous learning through the Innovation Hub, both as a mentor and learner.
EEO Statement:
We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, eXp is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.
