Senior SEO Copywriter Fixed Term Contract at IG Group

Senior SEO Copywriter (English)

We’re looking for the curious, the creative, the brave! Join IG Group and love what you do. You landed here because you’re a passionate SEO copywriter looking to join a global fintech. This role has a critical part to play in developing and crafting impactful, clear and compelling SEO copy that support and delivers on our vision of creating the world’s best trading experience.

So, who are we?

We’re IG Group. No, not Instagram – though we're a pretty big deal ourselves.

We’re a global, FTSE 250-listed company made up of a collection of progressive fintech brands in the world of

online trading and investing. The best part? We’ve snapped up many awards for our top-class platforms,

forward-thinking products, and incredible employee experiences.

We believe in financial freedom. And our purpose is to help ambitious people achieve it. Around 400,000

people use our groundbreaking technology and forward-thinking platforms to trade the financial products they

know and love.

Did we mention we have offices in 18 countries? Yes, when you join IG Group, you'll have the chance to work across

multiple brands, with people all over the world. Join us for an exciting future and let’s innovate together!

We believe that a diverse workforce brings creative energy to our business, powers innovation and sets us up for continued global success. We’re committed to developing teams of individuals with a wide variety of perspectives and skills to help us realise our vision and strategy. So, we welcome people of any age, ethnicity, culture, faith, gender identity or expression, sexual orientation or physical capacity who connect with our values and bring something fresh to our business.

Your role in the Team

We get it. A new job is a big deal, and you want to know as much as possible about the team and what you’ll be doing. When you join us as a senior copywriter, you’ll be a member of the SEO, General and UX copy team, which forms part of our in-house agency. You'll be responsible for the development of distinctive SEO copy to support marketing teams to deiver internal-facing and client facing content. You should be able to work autonomously, without any guidance from other writers. You'll have to interpret business and general marketing information to provide innovative and proactive advice that influences key decision makers (within copy and in other departments). Lastly, you'll be expected to display line management potential.

What you’ll do

• Write clear and compelling copy to brief, balancing writing for search engines with appealing and persuading copy for readers.
• Clearly be able to articulate the strategic thinking in the content produced considering key word density and prominence as well as tone and style.
• Brainstorm and create original content that supports SEO strategy for both on-and off-page campaigns.
• Take feedback from multiple stakeholders and compliance, and refine work to meet their needs
• Adapt work from external writers, or review, proofread and edit internal copy as required
• Understand our complex products and articulate this clearly in content for various client segments
• Contribute to projects and campaigns, and make client-centered recommendations
• Deliver on KPIs and lead others in adopting productivity and quality improvements
• Review, proof-read and edit copy as required
• Adapt work that has originated from external agencies and freelancers

Who we’re looking for?

You’re curious about things like the client experience, the rapid developments in tech, and the complex world of fintech regulation. You’re also a confident, creative thinker with a knack for innovating. We know that you know every problem has a solution. Here, you can try new ideas, and lead the way in creating inspiring experiences for our clients and everyone around you.

We don’t fit the corporate stereotype. If you want to work for a traditional, suit-and-tie corporate that just gives you a pay cheque at the end of the month, we might not be for you. But, if you have that IG Group energy and you can stand behind what we believe in, let’s raise the bar together.

What you’ll need for this role

• 4+ years' financial writing experience (preferably within the trading industry)
• Experience, skill and imagination
• Excellent proofreading and editing skills
• Above average skills in communication, delivery, organisation, and flexibility
• A strong work ethic and a track record of high performance
• The ability to independently build relationships with colleagues and senior leaders
• Some experience in mentoring peers; creating energy and motivation
• The skill of bringing the copy team's influence to business decisions
• Experience in working as part of a project team
• The ability to work to tight deadlines in a fast-paced environment
• Tenacity, curiousity and open-mindedness

How you’ll grow

When you join IG Group, we want you to have more than a job – we want you to have a career. And you can. If you spot an opportunity, we want you to chase it. Stretch yourself, challenge your self-beliefs and go for the things you dream of. With internal and external learning opportunities, and the tools to help you skyrocket to success, we’ll support you all the way.

And these opportunities truly are endless because we have some bold targets. We plan to expand our global presence, increase revenue growth, and ultimately deliver the world’s best trading experience. We’d love to have you along for the ride.