About Duolingo
Our mission at Duolingo is to develop the best education in the world and make it universally available. But we’ve got more left to do — and that’s where you come in!
Duolingo is the most popular language-learning application in the world, with over 500 million users and over half a billion exercises completed daily. Beyond our core learning product, we also offer English proficiency testing with the Duolingo English Test, and are bringing new subjects into the Duolingo app, where people can develop their Math and Music skills.
We are passionate about educating our users, making fact-based decisions, and finding innovative solutions to complex problems. We offer meaningful work, limitless learning opportunities, and collaboration with world-class minds. Come brighten your life and over half a billion more!
Role Overview
We are seeking a dynamic and results-driven Marketing Manager to spearhead our growth initiatives in Turkey. As the strategic leader for the Turkish market, you will be critical in accelerating the new user's growth and awareness boost. Your innovative approaches and leadership will be key to our success in this vibrant market.
Reporting to the Country Marketing Manager Germany, you will partner closely with Global Marketing and Product teams in Pittsburgh, New York, and other Country Marketing Managers around the world to find opportunities and come up with new, creative tactics and campaigns relevant to the Turkish market.
We are looking for a contractor that is located in Turkey and will be leading our marketing investment in Turkey for a fixed period of 6 months with a starting date in Q4 2024. A transition to a permanent position at a later date is not excluded, but cannot be guaranteed.
You Will...
- Lead the strategy to drive fast new user growth in Turkey
- Identify key growth levers, including but not limited to social media, influencers, PR, celebrity, partnerships, etc.
- Internally, you'll work closely with key stakeholders to secure resources, communicate progress, ensure alignment, and share growth results.
You Have...
- Proven track record of driving rapid user growth in the Turkish market.
- Ideally experience in successfully scaling international brands in Turkey
- Deep understanding of local media landscape and cultural nuances.
- Full funnel marketing experience, including social media, influencers, PR, partnerships, etc.
- Result-driven mentality, turning the strategies into actionable plans.
Requirements:
- 4+ years of consumer marketing full funnel experience
- Experience working as part of a remote team, building strong HQ relationships and influencing effectively local market needs
- Proficient in Turkish with excellent English speaking and writing skills
Exceptional Candidates Will Have...
- Passion for our mission to make high-quality language learning accessible to everyone
- Experience successfully scaling international brands in Turkey
- Experience with mobile apps and subscription services
- Proficient in a 3rd language
We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact your recruiter.
Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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