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Sr. Product Marketing Manager - Product Analytics

UNLIMITED HOLIDAYS - EXTRA HOLIDAYS - EXTRA PARENTAL LEAVE
Remote: 
Full Remote
Contract: 
Full time
Experience: 
Senior (5-10 years)
Work from: 
Arizona (USA), Florida (USA), Nevada (USA), Texas (USA), United States

Offer summary

Qualifications:

Minimum of 5 years in B2B SaaS marketing, Experience with product analytics SaaS technology, Knowledge of mobile app market, Proven track record in go-to-market strategies, Exceptional writing and storytelling skills.

Key responsabilities:

  • Develop go-to-market strategies for key verticals
  • Craft messaging and positioning for analytics solutions
  • Collaborate with teams on awareness and demand generation
  • Partner with product management on strategy and narratives
  • Track and report marketing metrics success
Contentsquare logo
Contentsquare Unicorn https://contentsquare.com/
1001 - 5000 Employees
HQ: Paris
About Contentsquare
Contentsquare delivers the power to make the digital world more human. Its AI-powered platform provides rich and contextual insight into customer behaviors, feelings and intent — at every touchpoint in their journey — enabling businesses to build empathy and create lasting impact. The global leader in digital experience analytics, Contentsquare helps brands everywhere transform the way they do business, allowing them to take action at enterprise scale and build customer trust with security, privacy and accessibility. More than 850 leading brands use Contentsquare to grow their business, deliver more customer happiness and move with greater agility in a constantly changing world. Its insights power the customer experience on over 1 million websites worldwide. Founded in Paris and with offices around the world, Contentsquare has raised $810m in investment funding from leading investors, including Softbank, BlackRock and others.
See more Contentsquare offers

Job description

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Your missions


What you’ll do:
  • Go-to-Market Strategy: Develop and execute go-to-market strategies for product analytics in key verticals, including Retail, Banking/FSI, Travel & Hospitality, Telecom, and B2B. Focus on various buyer personas such as Product Managers, Digital Marketing, UX, E-Commerce, and Analyst Teams
  • Solution Messaging & Positioning: Craft compelling messaging and competitive positioning for our product analytics solutions, with an emphasis on differentiating mobile app analytics experiences. Highlight the strengths of using Heap as a primary analytics tool for Product and Marketing Analytics use cases.
  • Collaboration & Innovation: Work closely with Content and Marketing teams to support innovative awareness and demand generation tactics, driving market recognition and engagement.
  • Product Strategy Partnership: Collaborate with product management to shape product strategy, develop key customer narratives, and define compelling use cases and business benefits for each solution area.
  • Sales Enablement: Partner with field enablement and field teams to articulate the value of our product analytics solutions. Develop effective sales tools, including training content, cheat sheets, and FAQs, to facilitate the sales process.
  • Launch Plans & Execution: Coordinate with product, partner, and customer service teams to build and execute comprehensive solution launch plans. Align these plans with revenue, adoption, and pipeline generation goals.
  • Performance Tracking: Track, measure, and report on key metrics to assess the success of marketing initiatives against established objectives.

    • What you’ll need to succeed:
  • Must have experience marketing a product analytics SaaS technology
  • Minimum of 5 years of experience in solution marketing for B2B SaaS technology products, including experience with technology and services partners.
  • In-depth knowledge of the mobile app market, including native and hybrid development frameworks and the vendor ecosystem.
  • Proven expertise in developing go-to-market strategies for various verticals.
  • Demonstrated ability to launch and grow innovative product, partner, and service-based solutions.
  • Strong understanding of multi-product, services, and partner-related solution marketing.
  • Confident and articulate leadership style, capable of expressing informed opinions within a strong, experienced team.
  • High energy, proactive, and creative approach to marketing challenges.
  • Proven track record of success in a fast-paced, collaborative, and flexible work environment.
  • Experience partnering with sales leadership to support revenue goals.
  • Exceptional writing and storytelling skills, capable of creating compelling marketing content.
  • Excellent project management skills, with the ability to manage multiple projects under tight deadlines.
  • Strong team player with an analytical mindset for data-driven decision-making.
  • Native or fluent proficiency in English.

    • Required profile

    Experience

    Level of experience: Senior (5-10 years)
    Spoken language(s):
    Check out the description to know which languages are mandatory.

    Hard Skills

    Mobile MarketingPerformance AnalyticsSales EnablementProduct MarketingStorytellingB2B AdvertisingMessage DevelopmentProject ManagementGo-to-Market Strategy

    Soft Skills

    • Verbal Communication Skills
    • Teamwork
    • Creativity
    • Analytical Thinking
    • Leadership
    • Collaboration
    Are you interested?

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