Sr. Content & Digital Media Manager

WHO WE ARE:

We are a full-service agency & content studio helping companies to thrive through strategy, creative, technology services, and human talent.

JOB PURPOSE

We are seeking a highly skilled and creative Sr. Content & Digital Media Manager who is fully bilingual in Spanish and English. The ideal candidate will have extensive experience in creative content creation, copywriting, and digital media management. This role requires a versatile individual capable of producing engaging content across multiple platforms, managing digital advertising campaigns, and interacting with online communities.

JOB DETAILS:

• Location: 100% Remote – open to candidates based in Nicaragua.
• Schedule: Monday to Friday, 8:00 AM to 5:00 PM NI Time Zone
• Language Proficiency: Spanish: Native / English: C1+ reading, writing, and conversation
• Immediate availability preferred.

MAIN RESPONSIBILITIES / DUTIES:

• Collaborate with clients and project teams to develop content strategies that align with brand goals and target audiences.
• Develop engaging and persuasive copy in both English and Spanish for content planning.
  
• Develop and curate engaging content for social media, websites, and other digital platforms.
• Maintain consistent brand voice and adhere to brand guidelines across all content.
• Ensure all content is of high quality, with impeccable grammar, spelling, and punctuation. The content must accurately represent the professional and responsible character of the brands we work with.
• Execute and optimize advertising campaigns on platforms such as Google and Meta.
• Generate social media metric reports to evaluate campaign performance.
• Plan, schedule, and post content on client/project platforms in a timely and efficient manner.
• Collaborate with clients to understand their needs and tailor content accordingly.
• Monitor and respond to messages and comments from client/project communities.
• Create a detailed monthly calendar of all social media posts using Monday.com platform or any other similar platform.
• Develop strategic digital advertising proposals.
• Manage advertising budgets effectively.
• Apply best practices for managing social media advertising strategies.
• Utilize in-depth knowledge of Meta, LinkedIn, YouTube, Google Ads platforms to enhance content and advertising strategies.
• Handle multiple projects simultaneously while maintaining high-quality standards.
• Demonstrate creative versatility across different industries.
• Foster positive engagement and maintain a strong online presence for clients/projects.
• Ensure client satisfaction through regular updates and performance reports.

REQUIREMENTS / QUALIFICATIONS

ACADEMIC BACKGROUND

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Fully bilingual in Spanish and English.
  
  

REQUIRED EXPERIENCE

• Over 5 years of digital marketing experience, including 2+ years working with bilingual clients.
• Strong copywriting and content creation skills in both English and Spanish, with a keen eye for detail and brand consistency.
• Experience in international digital marketing campaigns, managing multicultural and multilingual content strategies across global markets.
  
• Experience collaborating with clients and project teams to develop content strategies aligned with brand goals and target audiences.
• Proficiency in developing and curating engaging content for social media, websites, and digital platforms.
• Demonstrated capability to maintain consistent brand voice and adhere to brand guidelines across all content.
• Ability to foster positive engagement and maintain a strong online presence for clients/projects.
• Proven ability to handle multiple projects simultaneously while maintaining high-quality standards and meeting deadlines.
• Track record of ensuring client satisfaction through regular updates and performance reports.
• Creating content from scratch, sometimes based on information provided by the client and other times requiring independent content proposals.
• Strong understanding of social media platforms and digital advertising tools, including Meta and Google Ads.
• Familiarity with social media management tools (e.g., Hootsuite, Buffer, Birdeye or any other).
• Experience with analytics tools (e.g., Google Analytics, Meta Insights).
  
• Proven track record of managing large-scale content projects and campaigns, demonstrating strategic thinking and creativity.
  
• Proficient in social media management and metric reporting.
• Experience in handling advertising budgets.
• Ability to develop comprehensive content strategies for clients.
• Proficiency in Adobe Creative Suite or similar design software.
  
• In-depth knowledge of SEO and SEM strategies, with a demonstrated ability to optimize content for search engines and drive organic traffic growth.
  

Preferred Qualifications:

• Experience working in a multicultural or international environment.
• Strong communication skills and the ability to collaborate with cross-functional teams.
• Highly Organized: Must be extremely organized and focused on delivering tasks according to the agenda.
• Detail-Oriented: Must ensure high-quality content with perfect grammar, spelling, and punctuation.
• Timely Delivery: Must be able to deliver content plans and calendars on schedule, and meet deadlines for post approvals and scheduling

Nice to have:

• Has done this for Doctors, eye care and/or banking
• Relevant certifications in digital marketing, such as Google Ads Certification, Meta Blueprint Certification, HubSpot Content Marketing Certification, or equivalent.
• Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) to streamline campaign workflows.

Compensation$1000 - $1200 per month