The Marketing Manager will coordinate the creation, strategic planning, and execution of marketing strategy and communications for Guardian’s Multi Life and Multi Life DI products distributed via Guardian’s channels. In this role it will be important for this individual to deliver the long-term value to customer and partners while achieving superior results for them. Key partners include Line of Business teams, Marketing, Communications, Compliance, Legal, and Digital.
This position reports to the Head of Life and Disability Marketing, who, in turn, reports to the Head of Product & Field Enablement Marketing for Individual Markets.
Candidate Responsibilities
The individual will work in collaboration with the Marketing leads, Product Development teams and Distribution sales team to set a strategy for ML/MLDI line of business all to meet the objectives of the business through the development of core marketing collateral as well as initiatives including, marketing programs, sales campaigns, digital & email marketing, presentations, direct mail, newsletters, pitch books, etc. The individual will need to stay abreast of marketing, and consumer/employee engagement trends, product specifications and the driven environment, to bring fresh ideas for program development.
- Responsible for creating the marketing strategy for ML/MLDI line of business
- Evaluate, revise and develop materials used to support the sale and distribution of the manufactured products
- Create product content stories for consumers and advisors
- Develop digital post or assets for consumers
- Collaborate and communicate effectively with partners to deliver content and communications
- Ensure compliance review and approval of content is achieved
- Multi-task, listen and activate on plan.
- Lead print and digital inventory for Product Marketing business lines
Functional Skills
- Strong knowledge of marketing standard processes
- Strong creative writing ability
- Familiarity with social media and marketing automation/technology within financial services industry
- Familiarity with traditional print, social and digital marketing tools standard processes
- Works effectively with associates in Marketing and across the Individual Markets and Corporate Communications
- Strong presentation skills to sell ideas/proposals to customers.
- Strong teammate. Willing to assist colleagues and adapt (and ability to work with freelancers).
- Attention to detail that ensures overall success (accurate referencing, using tools to ensure appropriate collateral appearance in all mediums, proofreading, etc.)
- Leads multiple projects with multiple deliverables simultaneously
- Ability to embrace changing business priorities and environments.
- Passion for ongoing improvement of marketing tools.
Success Measures
- Establish and track important metrics relating to sales campaigns and materials
- Ensure items are updated prior to expiration.
- Collaborative relationships across Guardian.
Leadership Behaviors
- Continuously strives to provide superior products and customer service
- Expresses oneself in an open and honest manner
- Demonstrates self-awareness and embraces feedback
Position Qualifications
- Minimum of a Bachelor's Degree in Marketing or Communications
- Proven experience in marketing
- Multi-channel marketing experience a plus
- Individual or Group marketing for disability or Life products a plus
- Project management education a plus
Location
- This role is hybrid with 2 days a week in our Hudson Yards NYC location
Salary Range
$99,190.00 - $162,955.00
The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.
Our Promise
At Guardian, you’ll have the support and flexibility to achieve your professional and personal goals. Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.
Inspire Well-Being
As part of Guardian’s Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues.
Health Care
Choice of [high deductible/copay] medical plans* with prescription drugs, including coverage for fertility and transgender inclusive benefits
Dental plan
Vision plan
Health care accounts – flexible spending, health reimbursement, and health savings accounts
Critical illness insurance
Life and Disability Insurance
Retirement and Financial
401(k) retirement plan with a company match, plus an annual age/service-based Company contribution and an annual profit-sharing contribution, if applicable
Complimentary 1:1 financial guidance with a licensed Fidelity representative
Time Off and Remote Work
Flexible work arrangements (part in-person/part remote)
Unlimited paid time off for most roles plus time off for volunteering, jury duty, voting, and bereavement
Personal holidays for colleagues to use in recognition of religious, cultural, or civic days
Paid parental leave and paid family and medical leave policies
Emotional Well-being and Work-Life
Emotional well-being, mental health, and work/life resources powered by Spring Health
Wellness programs, including fitness program and equipment reimbursement
Child, adult, and elder back-up care support through Bright Horizons
Adoption assistance
College planning
Tuition reimbursement
Student loan assistance
Commuter benefits in select metropolitan areas
Equity & Inclusion
Opportunities to build inclusive and meaningful connections through involvement in colleague-led affinity groups:
Employee Resource Groups:
Colleague Connection Committees
Community Involvement Committees
A culture that encourages colleagues to bring their authentic selves to work
Benefits apply to full-time eligible employees. Interns are not eligible for most Company benefits.
Equal Employment Opportunity
Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.
Accommodations
Guardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create an undue hardship. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact applicant_accommodation@glic.com.
Current Guardian Colleagues: Please apply through the internal Jobs Hub in Workday.
