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Lead Generation Specialist

Remote:

Full Remote

Contract:

Full time

Experience:

Senior (5-10 years)

Work from:

United States

Offer summary

Qualifications:

Bachelor's degree in Marketing or related field, Proven experience in digital marketing and lead generation, Experience with Google Ads and Facebook Blueprint, Strong analytical skills for data interpretation, Excellent project management and organizational skills.

Key responsabilities:

Develop and manage advertising campaigns
Create project plans for campaign launches
Analyze client needs for marketing strategies
Manage relationships with media and affiliate vendors
Ensure marketing materials comply with guidelines

Grand Canyon Education, Inc. Education Large https://www.gce.com/

1001 - 5000 Employees

See more Grand Canyon Education, Inc. offers

Job description

Come Grow with Us

Grand Canyon Education (GCE) is a rapidly growing educational service company that has long been an industry leader in providing educational, operational and technological support services to the post-secondary education sector. Formerly part of Grand Canyon University (GCU), GCE still works closely with GCU to benefit thousands of students, families and the local inner-city community. We put people first, drive innovation, and do good in the community that we live and work in.

As a Marketing Specialist at GCE, you will play a crucial role in driving lead generation and managing digital marketing campaigns. You'll work closely with our media team to develop and execute strategies across various platforms. At GCE, we offer a remote work environment where you'll have the opportunity to grow your skills and make a significant impact on our marketing initiatives. Join our team and help drive innovation in educational marketing!

What you will do:

Develop and manage small to medium-scale Paid Search, Paid Social, and Display advertising campaigns to drive lead generation
Create comprehensive project plans for campaign launches, including planning, management, and execution
Analyze client needs and translate them into effective marketing strategies
Manage and optimize relationships with third-party media and affiliate marketing vendors
Develop and execute affiliate marketing plans, including budget allocation and performance monitoring
Collaborate with compliance services to ensure all marketing materials adhere to brand guidelines and legal requirements
Participate in regular video conferences with internal teams and external stakeholders (minimum 3 per week)

What you will have:

Bachelor's degree in Marketing, Communications, or related field
Proven experience in digital marketing and lead generation campaigns
Experience with Google Ads, Facebook Blueprint, or other relevant platforms
Strong analytical skills with the ability to interpret data and make data-driven decisions
Excellent project management and organizational skills
Proficiency in digital marketing tools and platforms
Strong communication and interpersonal skills
Ability to work collaboratively in a remote environment
Certificate in Google Ads, Facebook Blueprint, or other relevant platforms
Knowledge of Excel

Why work at GCE:

Exceptional workplace benefits include medical, dental, vision, life and disability insurance, flexible spending accounts, a 401K savings plan
Generous time off plan and 11 paid holidays
Paid time off to volunteer in the community or at GCU sponsored events
We also offer full-time employees, their spouses and dependent children an Education Tuition Discount Program