E-Commerce Video Specialist

Salary Range: $75,000 to $80,000 per year

Benefit Eligible: Yes, includes health insurance (medical, dental, vision) along with paid time off and a 401k with company match

Location: Remote (WFH) within the United States. For tax and compliance purposes, this role is open to candidates that will work or reside in the following states: AR, AZ, CA, CO, FL, GA, ID, IL, LA, MO, NC, NJ, NV, NY, OH, TX, VA, WA, WI, WY.

Classification: Exempt, Regular Full-time

Reports to: Paid Media Creative Manager

The Company

Paleovalley is a health-conscious snack and supplement company. We are committed to making delicious, high-quality products that do not cut corners. We source from organic farmers using regenerative agricultural practices. Our goal is to support our customers with better alternatives to the health-damaging junk foods and synthetic supplements lining the grocery store shelves.

Wild Pastures is on a mission to transform the meat industry. We deliver 100% grass fed, pasture-raised, environmentally-regenerative beef, chicken and pork and sustainably caught, wild seafood directly to our customers’ doors. We have incredibly high standards for our meat – all being raised in the USA by small-scale family farmers on lush pastures free from any and all chemicals.

The Opportunity

An E-Commerce Video Specialist is responsible for creating, editing, and optimizing video content to drive engagement, sales, and brand awareness on online retail platforms. This role involves producing high-quality product videos, advertising clips, and other visual content tailored to the target audience. The specialist collaborates closely with marketing, creative, and paid media teams to ensure that the video content aligns with the brand’s messaging and marketing strategies. Additionally, they analyze performance metrics to refine video content strategies, enhance user experience, and maximize conversion rates across various digital channels.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Video Production: Create engaging, high-quality video content for our YouTube ads and other social media channels (Facebook, Instagram, Tiktok), utilizing both pre-recorded and self-shot footage.
2. Video Editing: Edit everything from cinematic to UGC video content with precision, ensuring consistency with brand guidelines and optimizing for various ad formats. 
3. Ad Creative Development: Collaborate with the Paid Media team on video concepts and scripts tailored to our target audience and marketing objectives.
4. Performance Analysis: Optimize ad videos based on campaign learnings and key analytics.
5. Collaboration: Work closely with the rest of the marketing team and other video editors to align video content with overall campaign strategies and goals.

Competencies

1. Technical Skills: Proficiency in video editing and motion graphics software (e.g., Adobe Premiere Pro, Adobe After Effects), familiarity with graphic design tools (e.g., Adobe Illustrator, Photoshop).
2. Filming Ability: Comfort with recording your own footage and using it effectively in video content.
3. Design Ability: Strong design sense and ability to create visually appealing and engaging video content and scroll-stopping static images.
4. Creative Thinking: Ability to brainstorm and execute innovative video concepts that stand out in a crowded marketplace. 
5. Project Management Skills: Experience managing multiple projects simultaneously and meeting tight deadlines.

Required Education and Experience

1. 3-5 years of experience in high-volume video editing and production, with a strong portfolio showcasing relevant work.
2. Proven experience with creating YouTube ads, including understanding of YouTube’s ad formats and best practices.

Preferred Education & Experience

1. Health and Wellness Industry Experience: Familiarity with the health and wellness space and an understanding of its target audience.
2. E-commerce Experience: Experience in e-commerce companies is strongly preferred.

Additional Eligibility Qualifications

Interested candidates should submit their resume, a cover letter detailing their relevant experience, and a portfolio of recent video work.

Work Environment and Physical Demands

This job operates in a clerical, office setting. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. This position requires the ability to occasionally lift office products and supplies that weigh up to 20 pounds, and to bend and stand as necessary.  

Position Type/Expected Hours of Work
This is a full-time position during regular business hours in the employee’s time zone. Occasional evening and weekend work may be required as job duties demand. This position does not require travel.

Work Authorization/Security Clearance (if applicable)

The employee must be authorized to work in the United States for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

EEO Statement:

Paleovalley and Wild Pastures are an equal opportunity employer. Employment and processes, including decisions to hire, promote, discipline, or discharge, are based on merit, competence, performance, and business needs. We do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

E-Verify:

Paleovalley & Wild Pastures participate in E-Verify, the federal program for electronic verification of employment eligibility.