Sr. Manager, Professional Trade Marketing

Responsibilities

• Lead the development of digital and printed materials to increase brand awareness at all touch points of a patient/client journey - from social media and email communications to point of sale materials (visual merchandising), in-office videos and educational brochures. 
• Lead the development of marketing materials and communications to promote national awareness campaigns (i.e. Acne Awareness Month) to HCP and Esthetician providers and their patients/clients.
• Lead the creative development process for marketing projects, including writing project briefs for the creative teams, providing copy and design direction, managing deadlines, providing creative feedback, and ensuring product messaging and claims are accurate and consistent
• Support the Senior Marketing Manager on product launch/GTM strategy and the execution of patient/client marketing materials and communications.
• Develop email communications to announce new materials to HCP and Salon providers and upload assets to provider asset websites.
• Collaborate with the social media team to develop social content calendar and assets for HCP and Esthetician  providers; identify and recommend HCP and Esthetician content for Nutrafol-owned social channels. 
• Collaborate with sales teams to identify, prioritize and improve marketing materials and communications.  
• Develop and maintain strong cross-functional stakeholder relationships with the following teams: Professional Sales, Creative, Social Media, Brand, Clinical & Medical Affairs, PR, Product Development, Operations, Supply Chain.
• Research and secure partnerships with in-office video display companies; lead relationship and development of content.
• Provide timely reporting to measure KPIs, campaign and program effectiveness to guide future strategies and initiatives.
• Manage budgeting and invoicing for marketing materials.
• Support departmental leadership in annual strategic planning and budgeting.

Requirements

• Bachelor’s degree in Marketing, Business, English, Communications, or related field preferred
• Minimum 5 years of professional downstream marketing (commercialization) experience with products or treatments sold by physicians in the medical aesthetics or medical device industry in the U.S; experience working with Dermatologists and/or Aestheticians is a plus
• Proven experience executing marketing campaigns and leading the creative development process including design and copy feedback/direction
• Excellent written, communication, and interpersonal skills. Strong presentation skills and highly comfortable interacting with stakeholders at all levels (customers, executives, vendors, etc.)
• Experience managing a budget and invoicing
• Experience with visual merchandising and social media content
• Excellent organizational skills and proven ability to manage multiple projects, coordinate programs, managing through ambiguity to execution
• Experience working cross-functionally with sales, creative, social media, medical affairs, etc
• Adaptable team player comfortable in an agile environment who can evolve, pivot, and pitch in as needed
• Estimated travel: 10-20% (field work with reps, HCP & Esthetician events and tradeshows, offsite planning meetings, etc)