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Marketing Strategist I (Marketing)

Remote:

Full Remote

Contract:

Full time

Salary:

44 - 59K yearly

Experience:

Mid-level (2-5 years)

Work from:

United States

Offer summary

Qualifications:

Bachelor's degree or equivalent experience required, 1 to 3 years of professional marketing experience required, 1 to 3 years of development or fundraising experience preferred, Excellent oral and written communication skills, Working knowledge of marketing technologies preferred.

Key responsabilities:

Lead strategy and execution of marketing campaigns
Develop and manage audience journeys and donor experiences
Design and execute A/B tests on campaigns
Collaborate with various teams to contribute to marketing effectiveness
Manage personal financial support through outreach efforts

InterVarsity Christian Fellowship/USA Large https://www.intervarsity.org/

1001 - 5000 Employees

See more InterVarsity Christian Fellowship/USA offers

Job description

Your missions

Marketing Strategist I (Marketing)

Work Location:

Remote - USA

Schedule:

Full time

To advance the purpose of InterVarsity, the Marketing Strategist will lead the strategy and execution of marketing campaigns and projects, support the Director of Marketing in setting program strategy, and contribute skillfully to the effectiveness of the team, helping raise millions of dollars and providing a strong brand experience to all InterVarsity constituents

MAJOR RESPONSIBILITIES

Be a maturing disciple of the Lord Jesus Christ:

Be a maturing disciple of Jesus Christ: growing in love for God, God's Word, God's people of every ethnicity and culture, and God's purposes in the world
Model biblical discipleship through all of life

Leadership Responsibilities:

Set strategy and lead execution of campaigns and projects
Develop and manage audience journeys and donor experiences
Analyze data and make data-driven decisions
Be the primary organizational contact with assigned marketing vendors
Increase organizational marketing capacity through training and consulting
Help research and/or implement new marketing technology

Campaign Strategist:

Develop strategy for multichannel marketing campaigns
Oversee execution of marketing campaigns as well as lead generation, new donor acquisition, donor nurture, and cultivation through annual giving program
Monitor campaign results and optimize as needed
Design and execute A/B tests
Think creatively and test innovative marketing strategies and tactics
Analyze results and present reports on campaign outcomes

Contribute to the effectiveness of the team:

Collaborate effectively within the Marketing Team, Development, Communications, Ministry Intelligence, Tech, Field Ministries, and more
Perform miscellaneous functions of the Marketing Team as necessary
Stay current with computer programs InterVarsity uses to support the above functions
Attend workshops and classes as necessary

Develop and maintain a funding base:

Develop and maintain a personal support team for prayer and financial support through visits, phone calls, and regular prayer letters
Raise an agreed upon amount of personal financial support

QUALIFICATIONS

Annually affirm InterVarsity’s Statement of Faith and Code of Conduct
Bachelor’s degree or equivalent experience is required
Supervisory experience preferred
1 to 3 years of professional marketing experience required
1 to 3 years of development or fundraising experience preferred
A working knowledge of Microsoft Office (Word, Access, Excel, and PowerPoint) required
Experience with Mailchimp, social media, Salesforce and Google Analytics preferred
Excellent oral and written communication skills
A working knowledge of SEO/SEM and paid digital media
A working knowledge of email marketing, audience journeys, and personas
A working knowledge of targeting and personalization
Ability to manage complex multi-channel digital marketing campaigns
Ability to maintain accurate records and files
Ability to take charge of tasks and work independently without close supervision
Ability to develop procedures for doing work
Ability to work under the pressure of deadlines
Demonstrated ability and commitment to work in a diverse team environment
Open to learn new concepts, methods and skills

Pay Range: $44,016.00 - $58,680.00 per year

Benefits:

We offer a competitive benefits package, including health care and retirement savings with a match. Eligibility is based on employee type and hours worked. Benefits include the following:

403(b) Retirement Savings Plan
403(b) matching contributions
Dental insurance
Employee assistance program
Employee discounts
Flexible work schedule
Flexible spending accounts
Health insurance
Health savings account
Life insurance
Paid time off
Parental leave
Professional development assistance
Vision insurance

Equal Employment Opportunity:

InterVarsity Christian Fellowship/USA is both an equal opportunity employer and a faith-based religious organization. We conduct hiring without regard to race, color, ancestry, national origin, citizenship, age, sex, marital status, parental status, membership in any labor organization, political ideology, or disability of an otherwise qualified individual. The status of InterVarsity Christian Fellowship/USA as an equal opportunity employer does not prevent the organization from hiring staff based on their religious beliefs so that all staff share the same religious commitment.  Pursuant to the Civil Rights Act of 1964, Section 702 (42 U.S.C. 2000e 1(a)) InterVarsity Christian Fellowship/USA has the right to, and does, hire only candidates who agree with InterVarsity’s Statement of Agreement: Purpose and Doctrinal Basis because InterVarsity believes that each and every staff plays a vital role in advancing InterVarsity’s mission and purposes.