Product Marketing Manager

Role: Product Marketing Manager

Base Salary: $115,000-139,000 USD

Description: The Product Marketing Manager at Blackthorn will play a critical role in helping execute the go-to-market strategy for our products, ensuring alignment between product, sales, and marketing teams. You will focus on how our products and features are communicated to both internal and external stakeholders, helping refine the positioning and sales strategies for new product functionalities. You’ll play a crucial role in gathering customer insights, monitoring feature adoption, and adapting marketing efforts to maximize success.

What you’ll do:

• Master the unique value proposition of Blackthorn apps and communicate it effectively across teams.
• Become the expert on our buyers, including who they are, how they buy, and their key buying criteria.
• Train the internal team on new product functionality, ensuring Sales is well-prepared to sell new features.
• Collaborate with Product Managers to create materials that enable Sales to address customer needs with new features.
• Orchestrate Go To Market activities for product and feature launches.
• Conduct competitive analysis, including positioning and feature development.
• Adjust go-to-market strategy based on the adoption and reception of new features. 
• Initiate virtual discovery interviews with customers, prospects, and partners in the Higher Education, Nonprofits, and Healthcare verticals. 
• Contribute to Marketing efforts, including sales enablement documentation, customer webinar content, and blog content.
• Elicit and document success stories from customer champions.
• Work closely with onboarding, customer success, support, sales, and marketing teams to ensure successful product launches and continuous improvements.

What we look for:

• 2+ years of experience in product marketing at a B2B SaaS company.
• Experience with the Higher Education, Healthcare, and/or Nonprofit verticals.
• Familiarity with Salesforce product offerings and the ecosystem.
• Based in the continental U.S., with a preference for remote work.
• Highly self-motivated, with a strong sense of urgency and excellent time management skills.
• Skilled at organizing complexity and communicating effectively.
• Comfortable speaking to customers individually and presenting in group settings.
• Assumes good intent and treats others with kindness.
• Open to travel (20%)