Content and SEO Specialist

About the role

We are looking for a Content & SEO Specialist to lead the strategy and execution of SEO for our portfolio of affiliate websites, including larger properties such as onlinebingo.co.uk. Your primary responsibility will be to increase organic traffic and rankings by developing and implementing content strategies that are unique, informative, and tailored to the online gambling space.

You will be responsible for optimising our websites to perform well in organic search and ensuring that they meet the latest SEO best practices. The ideal candidate will be passionate about content, SEO, and delivering measurable growth in a competitive industry.

Key responsibilities

• Manage and execute SEO strategies for our affiliate websites, with a focus on increasing organic rankings and traffic
• Develop and implement a content strategy that attracts and engages users, providing informative and unique content related to the online gambling industry
• Conduct keyword research and competitive analysis to identify growth opportunities
• Optimise on-page elements, including meta tags, headers, and internal linking, to improve SEO performance
• Work closely with - and help to grow - the content creation team to ensure SEO best practices are implemented across all new content
• Monitor and report on SEO performance, providing insights for continuous improvement
• Stay informed on the latest SEO trends and algorithm updates, ensuring our strategies remain competitive
• Collaborate with developers to ensure technical SEO standards are met

The ideal candidate

• Proven experience in managing SEO strategies and campaigns, ideally in the gambling or affiliate marketing industry
• Strong knowledge of SEO tools such as Ahrefs, SEMrush, Google Search Console, and Screaming Frog
• Experience with content strategy development and execution
• Familiarity with HTML, CSS, and technical SEO best practices
• Strong analytical skills and attention to detail, with the ability to make data-driven decisions
• Excellent communication and teamwork skills, with the ability to collaborate effectively across departments
• Understanding of the affiliate marketing model and how it applies to SEO
• Experience in the online gambling or betting industry is highly desirable