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Copywriter

Remote:

Full Remote

Contract:

Full time

Experience:

Mid-level (2-5 years)

Work from:

Texas (USA), United States

Offer summary

Qualifications:

2+ years of copywriting experience in beauty CPG industry, Strong portfolio demonstrating creative abilities, Excellent understanding of SEO principles, Experience with multi-channel campaigns, Ability to manage multiple projects independently.

Key responsabilities:

Develop engaging and informative marketing content
Ensure consistent brand voice across all materials
Integrate SEO best practices into all written content
Collaborate with sales for effective presentations and materials
Stay updated on beauty trends and competitor strategies

Naterra International, Inc. SME https://www.naterra.com/

51 - 200 Employees

See more Naterra International, Inc. offers

Job description

GENERAL DESCRIPTION

Do you have a passion for beauty products and a knack for crafting compelling copy? Do you thrive in a fast-paced environment and enjoy collaborating with cross-functional teams? If so, then we want to hear from you!

We're seeking a talented and detail-oriented Copywriter to join our growing team at Naterra International, Inc. In this role, you'll play a vital part in developing engaging copy a variety of marketing channels and touchpoints. You will be responsible for creating content that resonates with our target audiences that drive engagement and conversions for our portfolio of brands: Tree Hut and Baby Magic.

This is not a remote or hybrid role. Please note that the person in this role will be required to work in-office at our Coppell or Alliance location 5-days per week.

RESPONSIBILITIES AND ESSENTIAL DUTIES

Craft Compelling Copy:

As a critical part of the Creative team, work closely alongside the Brand, Product Development and Marketing teams on new product launches, through to go-to-market campaigns, maintaining a consistent brand voice and messaging across all marketing materials.
Develop engaging and informative product names, descriptions, packaging copy, and launch materials for our brands.
Develop and write clear, concise, and engaging product descriptions, website content, marketing materials (e.g., email campaigns, social media posts) SEO-optimized website copy, and literature for events/special projects.
Understand and embody each brand's tone of voice, contributing to the development of clear and consistent positioning and messaging across all channels.

SEO Expertise:

Integrate relevant keywords and search terms into website copy and product descriptions to improve organic search ranking.
Stay up to date on SEO best practices and implement them effectively in all written content.
Collaborate with SEO specialists to ensure content aligns with overall search strategy.

Sales & Merchandising Support:

Collaborate with sales and merchandising teams to create effective sales decks, presentations, and other materials for retailers.
Collaborate with retailer SEO specialists to ensure content aligns with overall search strategy.
Stay up to date on current beauty trends, competitor marketing strategies, and SEO best practices.

EXPERIENCED REQUIRED

2+ years of experience as a copywriter in the beauty CPG industry.
A portfolio which demonstrates creative abilities, innovative thinking, craftsmanship, cultural awareness, and voice.
Multi-channel / 360-degree campaign experience.
Solution-oriented, nimble problem solver, kind collaborator.
Excellent understanding of SEO principles and best practices for content optimization.
Excellent written and verbal communication skills, with a meticulous attention to detail.
The ability to work independently and manage multiple projects simultaneously within deadlines.
Strong collaboration skills and the ability to work effectively with cross-functional teams (marketing, sales, brand).
A passion for the beauty industry and a deep understanding of beauty products are a plus.
Bonus Points for: experience with A/B testing and copywriting for conversion optimization and knowledge of social media marketing and copywriting best practices.

WHAT WE OFFER