Paid Media Specialist Brand - Remote

Job Description

ATTENTION MILITARY AFFILIATED JOB SEEKERS - Our organization works with partner companies to source qualified talent for their open roles. The following position is available to Veterans, Transitioning Military, National Guard and Reserve Members, Military Spouses, Wounded Warriors, and their Caregivers. If you have the required skill set, education requirements, and experience, please click the submit button and follow the next steps.

This role is open to CONUS, AK and HI, but SC is specifically an excluded location.

Required

Strong understanding of digital marketing principles and best practices.

Minimum of 2-3 years of experience in paid social media advertising.

Knowledge of display/video advertising on demand side platform (DSPs) and over the top (OTT) platforms.

Excellent analytical skills with the ability to interpret campaign performance data.

Strong communication and presentation skills.

Ability to thrive in a fast-paced environment with multiple priorities.

Proactive problem-solving skills with a willingness to learn and adapt to new trends and technologies.

As a Paid Media Specialist at National University, you will drive the success of our digital marketing campaigns by planning, executing, and optimizing paid media strategies across various channels. Working closely with the Senior Paid Media Specialist, you will develop and manage social media, display, and video campaigns that align with our marketing objectives. The ideal candidate is a creative problem-solver who stays updated on industry trends, possesses a keen eye for detail, and is dedicated to driving results-driven campaigns.

This role offers an exciting opportunity to contribute to National University’s brand and awareness efforts through strategic paid media campaigns, driving impactful results and advancing our mission in the education sector.

Essential Functions

Develop and execute paid social media campaigns across Meta (Facebook & Instagram), LinkedIn, and TikTok, including campaign setup, targeting, budgeting, and monitoring.

Build and manage display/video campaigns within our demand-side platform (DSP) and over-the-top (OTT) partners.

Proactively monitor daily budget allocation and adjust as needed to optimize campaign performance.

Analyze campaign performance to identify areas for improvement and present data-backed insights to inform creative direction.

Conduct ongoing competitive research to plan, identify, and report on new opportunities.

Own reporting, analysis, and communication of channel performance weekly and monthly, including forecasting and providing actionable recommendations.

Utilize data insights to continually recommend improvements in campaign performance, reduce cost per conversion metrics, and achieve marketing objectives.

Auto req ID

427200BR

Minimum Education Required

Certifications/Security Clearances/Other (Enter Below)

Job_Category

Marketing

Additional Qualifications/Responsibilities

Education & Experience:

Strong understanding of digital marketing principles and best practices.

Minimum of 2-3 years of experience in paid social media advertising.

Knowledge of display/video advertising on DSPs and OTT platforms.

Excellent analytical skills with the ability to interpret campaign performance data.

Strong communication and presentation skills.

Ability to thrive in a fast-paced environment with multiple priorities.

Proactive problem-solving skills with a willingness to learn and adapt to new trends and technologies.

Competencies/Technical/Functional Skills

Ability to collaborate as an active team member within the organization and work towards common goals.

Actively seeks opportunities to influence, build effective relationships, and align with peers, functional partners, and external stakeholders to achieve business objectives.

Demonstrates personal accountability, proactively seeks resolutions for challenges, and supports honesty and respect within the organization.

Proficient in Microsoft Office Suite applications such as Word, Excel, PowerPoint, and Outlook.

Stay abreast of digital media trends, challenges, optimization techniques, and best practices.

Strong analytical skills with meticulous attention to detail.

Effective interpersonal skills and the ability to communicate effectively with diverse individuals within a community.

Ability to work independently while fostering a collaborative spirit within diverse team environments, thriving in a fast-paced setting with shifting priorities and deadlines.

Travel: No travel required

Annual Salary: $50,790.00 - $68,570.00

City*

United States

State*

N/A

Job Code

Education Educational and Training Services

Affiliate Sponsor

National University