Copywriter

A leading SG-based insurance client is seeking an experienced Copywriter with experience in the insurance industry. The ideal candidate will create compelling and persuasive content that resonates with our target audience and supports our business objectives.

RESPONSIBILITIES

• Write clear, engaging, and persuasive copy for various platforms, including websites, brochures, social media, and email campaigns.
• Develop content that communicates complex insurance concepts in an accessible manner.
• Conduct research to understand market trends, customer needs, and competitive landscape within the Singapore insurance sector.
• Work closely with marketing, design, and product teams to ensure content aligns with overall marketing strategies and brand guidelines.
• Review and edit content for clarity, grammar, and compliance with regulatory standards.
• Ensure all copy adheres to brand voice and messaging guidelines.
• Incorporate feedback and insights into copy development.

• Previous copywriting experience, preferably within the insurance industry.
• Familiarity with the Singapore market and its regulatory environment.
• Exceptional writing and editing skills with a keen eye for detail.
• Ability to work effectively in a team and manage multiple projects simultaneously.