Head of Marketing

Location: Hybrid or remote in Europe - flexibility to travel to Zurich

what. AG is one of the leading digital consultancies with headquarters in Zurich, Switzerland. With our global team, we build digital products, create outstanding websites, and help our clients to grow. Our clients range from leading startups to global enterprises.

If you want to lead impactful marketing activities, drive brand growth, and spearhead multi-channel campaigns while ensuring alignment with our mission and values, the role of Head of Marketing at what. is perfect for you.

You will be in charge of the marketing strategy and its implementation. You report to one of the partners and work closely with the entire what. team, especially client-facing team members and partners.

You are responsible for driving and implementing the overall marketing strategy, focusing on achieving key growth targets and boosting brand visibility. You’ll manage digital content, ensuring brand consistency across all materials and channels while keeping the website and online presence up to date.

You’ll collaborate with team members and partners to improve key web pages, maintain SEO, and oversee the development of important brand assets. Managing external communication is a key part of your role, including newsletters, social media posts, press releases, and major announcements. You’ll also lead the organization of events like meetups and client engagements to strengthen relationships within our network.

In this role, you’ll implement CRM processes, manage client communications, and ensure data quality is maintained. You’ll also support internal communication to reinforce the company's mission and values.