Lead Copywriter at Lovevery

About Lovevery

Lovevery is a fast-growing digitally native brand co-founded by successful serial entrepreneurs and based in Boise, Idaho. Our customers are parents, and our mission is to help them feel confident they are giving their children meaningful development experiences in the critical early years of life. Taking a science-based approach, Lovevery products have won awards from Red Dot, Parents’ Choice, and NAPPA. Lovevery was named one of Fast Company's 10 most innovative education companies of 2024.

The Role

Play a key role shaping Lovevery’s brand expression and applying it across advertising, email marketing, product naming and positioning, and web initiatives as we continue to reach new audiences and increase conversion rate and lifetime value.

Our customers are parents, and our mission is to help them feel confident they are giving their children the best start. Expressing the essence of what we offer in a compelling way is critical to Lovevery’s continued growth.

We are looking for a strategic creative leader with extensive experience creating copy guidelines based on consumer research and performance data, driving product positioning and naming, and briefing and writing advertising, UX, and marketing copy. This role is both strategic and individual contributor – you’ll write all copy for our most important initiatives. All copy, design, and creative production is in-house, so you’ll be joining a powerful, focused, and dedicated team.

The ideal candidate is a creative problem solver who is passionate about strategic positioning and crafting on-brand copy that makes customers feel understood—and drives action.

You will report to the Director of Brand Marketing, and work cross-functionally with the Growth, Marketing, App, Web, Research, Product, and Product Marketing teams.

Responsibilities

Creative direction and copy strategy

• Form cross-functional working groups to optimize key messaging and brand expression across evergreen properties including ads, lifecycle email, wholesale, influencer, and social
• Partner with Innovation, Product Research, Consumer Research, and Product Marketing teams to create product positioning, naming, and GTM messaging strategy
• Create and document team- and channel-specific brand, voice, and tone guidance
• Immerse yourself in D2C brand and marketing innovations and best practices to push our brand forward

Copywriting

• Execute on a high volume of short form copy while maintaining brand alignment and high standards for craft
• Partner with lifecycle marketing to understand email strategy, and create copy briefs for emails to support that strategy – passing some to our marketing copywriter, and writing copy for the more strategic emails
• Craft and oversee performance-based marketing copy across social ads, TV ads, YouTube ads, and marketing emails, packaging, wholesale materials, social posts, and influencer communications
• Serve as copywriter for Ad Pod, a small cross-functional group that meets weekly to review ad ideas and inspiration, producing 3-5 new ads per week.
• Formulate hypotheses around how web copy impacts performance, and write A/B Craft and oversee compelling, clear, and concise UX copy across properties including The Lovevery App and Lovevery.com

About You

• 7+ years experience as an agency or in-house copywriter for innovative consumer brands
• Experience leveraging consumer insights to drive brand and messaging l strategies
• Impeccable copywriting craft, with an emphasis on performance-based ad and email marketing copy and UX ecommerce website copy
• Keen awareness of cultural trends, and an extensive understanding of industry trends and the key players in the competitive landscape
• Financial understanding of marketing ROI, brand health and impact on the business
• Must share portfolio or work examples of short-form copy for D2C brands, preferably presented with brief context and performance analysis

The Benefits/Perks You’ll Enjoy

• Competitive salary, benefits and stock option package
• 3 weeks PTO in year 1 +14 paid holidays
• Generous parental leave
• Any equipment you need to get the job done
• Free/discounted Lovevery products
• Remote working option available anywhere in the US

Salary Range Information

Based on market data and other factors, the salary range for this position is $90,000 - $139,000. However, a salary higher or lower than this range may be appropriate for a candidate whose qualifications differ meaningfully from those listed in the job description.

Lovevery is proud to be an equal opportunity employer that values diversity in all forms. All employment decisions at Lovevery are based on business needs, job requirements, and individual qualifications, without regard to race, religion, national origin, sexual orientation, gender identity, HIV status, marital status, or any other status protected by the laws or regulations in the locations where we operate.