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Senior Marketing Manager - ExamOne/Life Insurance

extra holidays - extra parental leave
Remote: 
Full Remote
Contract: 
Full time
Experience: 
Senior (5-10 years)
Work from: 
Kansas (USA), United States

Offer summary

Qualifications:

Bachelor's Degree required, Minimum 8 years marketing experience, 5+ years in life insurance preferable, Experience with B2B marketing plans, Strong understanding of core marketing capabilities.

Key responsabilities:

  • Own and execute marketing initiatives
  • Develop compelling market-ready propositions
  • Collaborate on creative and promotional materials
  • Monitor performance and optimize programs
  • Provide market insights for business strategies
Quest Diagnostics logo
Quest Diagnostics Large https://www.questdiagnostics.com/
10001 Employees
About Quest Diagnostics
Quest Diagnostics (NYSE: DGX) empowers people to take action to improve health outcomes. Derived from the world's largest database of clinical lab results, our diagnostic insights reveal new avenues to identify and treat disease, inspire healthy behaviors and improve health care management. Quest annually serves one in three adult Americans and half the physicians and hospitals in the United States, and our 47,000 employees understand that, in the right hands and with the right context, our diagnostic insights can inspire actions that transform lives. The company offers physicians the broadest test menu (3,000+ tests), is a pioneer in developing innovative new tests, is the leader in cancer diagnostics, provides anatomic pathology (AP) services, & interpretive consultation through its medical & scientific staff of about 900 M.D.s & Ph.D.s. The company reported 2020 revenues of $9.44 billion. Quest Diagnostics offers the most extensive clinical testing network in the U.S., with laboratories in most major metropolitan areas, & in Mexico, the UK & India. The company also operates four esoteric laboratories, 40 outpatient AP laboratories, & 160 smaller, rapid-response laboratories. Patients may have specimens collected in any of the company’s approximately 2,250 patient service centers. On a typical workday, testing is performed for about 550,000 patients. Quest Diagnostics empowers healthcare organizations & clinicians with state-of-the-art connectivity solutions. The company is the leading provider of pre-employment drugs-of-abuse screening for employers & risk assessment services for the life insurance industry. It is the world’s 2nd largest provider of clinical trials testing for new pharmaceuticals. More information is available at www.questdiagnostics.com. Language Assistance / Non-Discrimination Notice Asistencia de Idiomas / Aviso de no Discriminación 語言協助 / 不歧視通知 www.QuestDiagnostics.com/home/nondiscrimination
See more Quest Diagnostics offers

Job description

We Provide Solutions. Patients and Physicians rely on our diagnostic testing, information, and services to help them make better healthcare decisions. These are often serious decisions with far reaching consequences, and require sensitivity, tact, and a clear dedication to service. It’s about providing clarity and hope.

The Senior Marketing Manager (ExamOne) Owns key initiatives as part of the ExamOne marketing annual operating plan, including development of strategy, tactical execution, partnership with stakeholders, and budget management for Life Insurance customer marketing.

Working on-site in Lenexa, KS (hybrid) is preferred, but remote candidates with life insurance marketing experience will be considered.

  • Delivers and helps continually optimize compelling market-ready value propositions and messaging for products serving Life Insurance customers and adjacent markets.
  • Growth strategy development may include analysis of past results, learning from Marketing teams, and applying industry best practices. Promotional marketing to include: sales collateral/selling tools; email marketing; conference/events/webinars; social media; thought leadership content; and paid media promotion.
  • Collaborates with internal and/or external creative teams to develop all required creative assets
  • Drive promotional marketing growth programs through execution in close collaboration with commercial and product partners to help deliver annual revenue growth.
  • Develops performance monitoring and uses system to assess the effectiveness of programs and make improvements
  • May collaborate with external partners and/or customers to develop co-marketing assets
  • Creates and/or provides marketing on-going reporting to Marketing and Business leaders
  • Provide relevant market, customer and competitive insights and growth strategies for key initiatives and to help inform the business annual operating plan. Market research insights may include desk research (e.g. reviewing industry publications and competitors’ messaging), analysis of internal data, and partnership with the Market Research & Analytics team for new research.
  • Collaborates with additional internal Marketing teams, including Digital Marketing; Agile Marketing; Creative Services; and Market Research and Analytics

Education Required

  • Bachelor’s Degree

Work Experience

  • Minimum 8 years success in a marketing role, including ownership of a promotional Marketing plan in a B2B setting
  • 5+ years life insurance or similar B2B market experience preferred
  • Leadership in Driving Results – comfortable with accountability; able to prioritize efforts based on business needs; effectively motivates, influences, and directs colleagues to achieve objectives
  • Manages ambiguity – excellent at working through change that is inherent in the health care industry and a matrixed organization
  • Strategic mindset – success in translating market trends and opportunities into growth strategies; demonstrated knowledge of core marketing capabilities, translating business objectives to marketing plans, maximizing channel opportunities, and measuring success
  • Collaborative – able to drive alignment with many stakeholders in a cross-functional, matrixed environment
  • Engaged – interested in learning market and customer needs and developing market/competitive insights
  • Effective – savvy in marketing technology and a compelling storyteller
  • Coachable – willingness to grow and improve by being receptive to feedback from leaders, peers, and colleagues

Equal Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets

Required profile

Experience

Level of experience: Senior (5-10 years)
Industry :
Health Care
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

Market ResearchLife Insurance SalesStorytellingStakeholder EngagementPromotional CampaignsPerformance AnalyticsProject ManagementDigital MarketingB2B AdvertisingMarketing ManagementMarketing StrategiesBudget ManagementDigital Assets

Other Skills

  • Collaboration
  • Leadership
  • Analytical Thinking
  • Verbal Communication Skills
Are you interested?

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