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Senior Paid Marketing Specialist, Media Planning & Strategy

EXTRA HOLIDAYS - EXTRA PARENTAL LEAVE

Remote:

Full Remote

Contract:

Full time

Salary:

38 - 38K yearly

Experience:

Senior (5-10 years)

Work from:

Canada

Offer summary

Qualifications:

5+ years experience in paid media planning, Strong understanding of full-funnel marketing, Proficiency in analytics tools like Google Analytics, Experience in SaaS is preferred, Expertise in digital marketing channels.

Key responsabilities:

Develop and execute paid media strategies
Analyze metrics to optimize campaigns
Collaborate with cross-functional teams
Conduct audience research for effective media mix
Manage budgets for cost-effective campaigns

Momentive.ai Information Technology & Services Large https://bit.ly/

1001 - 5000 Employees

See more Momentive.ai offers

Job description

Your missions

SurveyMonkey is a global leader in online surveys and forms that empowers people with the insights they need to make decisions with speed and confidence. Our fast, intuitive feedback management platform connects millions of users worldwide with real-time AI-powered insights that drive meaningful decisions. We provide answers to more than 20 million questions every day so that people and organizations can attract new audiences, delight customers, create advocates, and extend their competitive advantage in the marketplace. Our vision is to raise the bar for human experiences by amplifying individual voices. Learn more at surveymonkey.com.

What we’re looking for

SurveyMonkey is seeking a passionate Paid Marketing Media Planner and Strategist to help spearhead dynamic paid media strategies across channels such as Paid Search, Paid Social, and Programmatic. You enjoy coming up with innovative new ideas, testing and launching them, and diving into data and metrics to uncover insights and learnings. You will also collaborate with cross-functional teams to align on marketing objectives.

What you’ll be working on

Develop, plan, and work with channel leads to execute paid media strategies across various channels, including Paid Search, Paid Social, and Programmatic.
Analyze marketing metrics to measure the effectiveness of campaigns and provide insights on recommended optimizations.
Collaborate with cross functional teams such as Product Marketing, Marketing Analytics, and more to define marketing objectives and ensure alignment with overall business goals.
Conduct in-depth research to identify target audiences and determine the most effective media mix.
Manage and allocate budgets for paid media campaigns, ensuring cost-effective use of resources.
Stay up-to-date with the latest trends and best practices in digital marketing and media planning.

We’d love to hear from people with

5+ years experience in paid media planning and strategy or a related role, SaaS experience (either in house or marketing agency) strongly preferred
Strong understanding of full-funnel marketing and its impact across all marketing channels
Proven experience in developing and executing media plans for paid marketing campaigns
Strong analytical skills and data-driven thinking; you get excited diving into data and finding the story to tell
Proficiency in using marketing tools and analytics platforms (e.g., Google Analytics, Tableau, Looker, etc.)
Strong understanding of digital marketing channels and platforms
Creative thinking with the ability to develop innovative marketing strategies

#LI-remote

Why SurveyMonkey? We’re glad you asked

SurveyMonkey is a place where the curious come to grow. We’re building an inclusive workplace where people of every background can excel no matter their time zone. At SurveyMonkey, we weave employee feedback and our core values into everything we do to create forward-looking benefits policies, employee programs, and an award-winning culture, including our annual holiday refresh, our annual week of service, learning and development opportunities like Curiosity Week, and our C.H.O.I.C.E Fund.

Our commitment to an inclusive workplace

SurveyMonkey is an equal opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.