Head of Brand and Marketing

Job Title: Head of Brand & Marketing

Location: Hybrid - Home based and Towcester

Salary: Up to £50,000pa + benefits

Contract Type: Permanent

Hours: Full time

About Us

The new Optima Health is the UK market leader in the provision of Occupational Health and Wellbeing services. Formed by the combination of three leading businesses (Optima Health, TP Health and Healthwork), the new Optima Health is more than the consolidation of the individual legacy businesses, our combined and complementary capability means we can offer unrivalled clinical expertise and industry leading tailored solutions to our clients. Our aim is to improve the health and wellbeing of the UK workforce by supporting healthy high performance in our client organisations, helping them to achieve their full potential through their people.

Optima Health not only provide an excellent package, but we also offer a structured induction and training programme in your first few weeks, with touchpoints all the way through and support from your Line Manager. One of our core values is One Team and growing and developing together is our key commitment. We offer tailored career development and opportunities for further training and qualifications, to support you in your career journey.

Role Summary

The Head of Brand & Marketing is a critical role within the Optima Health business development department, strengthening Optima Health's reputation as the UK's leading occupational health and wellbeing provider.

This role is responsible for defining and executing the overall creative / marketing strategy and plan, leading the marketing team, and overseeing the company's portfolio of brands to ensure appropriate governance and controls are in place to protect brand and image at all times.

The Head of Brand & Marketing will be responsible for creating tailored campaigns and responding to creative briefs to improve our profile and brand awareness, position Optima Health as proactive thought leaders within the wider market and help support client retention and the growth ambitions of the organisation.

The role requires a passionate and dynamic individual who can balance strategic thinking against the need to be hands-on to deliver against the agreed plan. We are looking for an individual who can work from our Towcester office 2-3 days per week as a minimum.

Who Are We Looking For?

• A creative, marketing or other suitable degree (desirable).
• Significant experience working within a creative, marketing, media or PR department. A solid understanding and experience of practical application of marketing concepts and approaches is essential.
• Excellent collaboration skills, enabling effective teamwork within the business development team, with the SLT and wider departments.
• Excellent communication skills in written English, and the ability to edit content to maximise impact of communications. Proofreading and copywriting skills will be required for creating content across multiple channels including websites, social media, newsletters and brochures.
• Technically proficient with the Adobe Creative Suite, particularly InDesign, Illustrator, After Effects and Photoshop. Video editing experience using Adobe software would also be advantageous. Experience using WordPress CMS (desirable).
• An understanding of a range of digital channels including social media, web applications, podcasts and streaming platforms.
• Well organised and able to plan and execute a programme of work – managing to budget and ensuring deadlines are met.
• Analytical with attention to detail.
• Flexible and resilient.
• Proficient in all MS office applications.
• Ability to ensure that all activity is consistent with the overall marketing strategy using sound creative judgement.
• Ability to work cohesively with clients and third parties.
• A passion for pushing creative boundaries and contributing to the growth of the Optima brand.
  
  

What Can We Offer You?

• 25 days annual leave, plus bank holidays
• Buy and sell holiday scheme
• Pension Scheme
• Health Cash Plan
• Life Assurance
• Annual flu jabs
• Eye Test Voucher
• Perkbox retail reward and discount scheme
• Employee Assistance Programme
• Opportunities to progress in different areas on the business
• Leadership training scheme if you would like to progress to leadership
  
  

Optima Health is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. All applicants meeting the minimum criteria for the role will receive consideration for employment without regard to age, gender or gender expression, disability, race or ethnicity, religion or belief or sexual orientation.

INDOP1

All salaries are displayed as Full Time Equivalent (FTE)

Documents

• JD 0289 - Head of Brand and Marketing.pdf (107.48 KB)
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