Brand Manager (Promova) at Genesis

We are Boosters, a team of professionals creating fast-growing mobile products that improve the quality of life for millions of customers around the world. With a total audience of more than 22 million users, our products consistently rank among the top apps worldwide.

Our greatest asset is our people — individuals who are driven to grow, develop, and share their knowledge. We currently have 100+ members in our team, and we don’t plan to stop!

We are currently looking for a skilled Brand Manager to join our dynamic Promova team. In this role, your main objective will be maintaining the Promova brand across all platforms and communication channels. This person will ensure that our brand's voice, visual identity, and core values are reflected in all marketing, product, and customer-facing touchpoints. This person will work closely with cross-functional teams such as design, marketing, and product, to create a consistent and compelling brand experience.

Promova is a one-stop language learning platform that includes a mobile app, conversation clubs, group classes and one-to-one lessons with tutors. We have a popular website, media presence, and active socials. Our app has been downloaded more than 14 million times, and our learners completed over 35 million lessons over the last few years. Our goal for the next 2 years is to secure a spot among top 5 online language learning services worldwide. Looking ahead, within the next five years, we want to achieve the status of a unicorn company with Ukrainian roots!

ABOUT YOU:

• 3 - 5 years of experience on a similar position;
• International mindset: work experience with international companies, on the global market, easily working with foreigners and have an understanding of cultural differences;
• English B2 - C1;
• Proven experience in brand management, preferably within edtech, or digital products sectors;
• Experience in brand marketing with the ability to track the results and understand its efficacy;
• Perfect copywriting skills;
• Excellent communication and interpersonal skills, with experience working cross-functionally;
• Data-driven mindset with the ability to interpret metrics and optimize brand performance;
• Creative thinker with a passion for building strong, innovative brands.
  

YOUR AREA OF IMPACT:

• Brand keeper - ensure the respect of brand guidelines and tone of voice, visual identity together with brand designer, and messaging for all platforms.
• Oversee the creation of compelling and consistent content across all channels, including social media, websites, marketing campaigns and PR.
• Ensure all content is aligned with the brand's tone, voice, and messaging guidelines.
• Collaborate with internal stakeholders, designers, and copywriters to produce high-quality materials that reflect the brand's image.
• Drive 360 campaigns that reflect Promova’s unique value proposition, such as Promova for Good, Educational Board, user stories, etc.
• Support influence and partnership team with the right messaging, reviewing the messaging from influencers if needed.
• Develop and maintain brand guidelines to ensure brand consistency in visual identity, messaging, and tone of voice.
• Work closely with the marketing team to align campaigns and initiatives with overall brand strategy.
• Lead brand awareness campaigns in different markets.
• Accountable for transferring the product value (value conveying) - validate with this person (straight to the point).
• Work closely with performance marketing team to help making our ads more branded.

WHAT WE OFFER:

• Work in a team of professionals with an audience of more than one million per month;
• Philosophy and conditions for your constant growth and development;
• A large space for implementing your ideas and influencing the product.

CORPORATE BENEFITS:

• Corporate doctor and medical insurance;
• Compensation for additional training at external training events and seminars
• Business and Management School for employees;
• A large electronic library and access to paid online courses and conferences
• Internal discussions and workshops
• Free English courses.

Hit the apply button and let's create the unicorns together! 🦄