Offer summary
Qualifications:
Bachelor’s degree in Marketing, Business Administration, Economics, Psychology or related field, Entry-level experience preferred, Proficiency in qualitative and quantitative research methodologies, Strong analytical skills with data interpretation, Excellent written and verbal communication skills.
Key responsabilities:
- Conduct comprehensive market analysis on consumer preferences, and trends using various research methods
- Gather consumer insights through surveys, interviews, and focus groups for actionable recommendations
- Analyze competitor products, pricing strategies, and perform SWOT analysis
- Monitor industry trends and provide insights for innovative product development
- Prepare reports summarizing findings and collaborate with cross-functional teams