Marketing Data Analyst

Job Title: Marketing Data Analyst
Location: Remote/Egypt
Working Hours: Monday to Friday, 9 AM - 5:30 PM (UK Hours)
Salary: £800 GBP Monthly

Palm Outsourcing helps international companies find top talent in Egypt. 

Please note, we will only be considering excellent applicants with solid demonstrable experience. If you do not have clear and evidenced experience, you will be immediately rejected, so please do not apply.

Contrastingly, if you feel you are a right fit relative to the requirements below, please proceed.

Opportunity Overview

Our client is a dynamic, fast-growing ecommerce company at the forefront of the energy-efficient heating solutions market. They are seeking an experienced Marketing Data Analyst to report to the Head of Digital Performance, and work closely with the wider marketing and ecommerce teams. This role will be pivotal in shaping data-driven decisions across all marketing efforts, by delivering actionable insights, optimising campaigns, and building dashboards that will be used company-wide.

Job Description

As a Marketing Data Analyst, you will be responsible for ongoing reporting and in-depth analysis of marketing performance, contributing to the optimisation of marketing campaigns across multiple channels. Your role will include creating detailed dashboards using platforms such as Looker, GA4, and BigQuery, as well as setting up company-wide reporting frameworks. You will also deliver actionable insights from A/B tests and experiments, work closely with Google Ads and Northbeam to analyse digital campaigns, and provide ad hoc reporting as required across the business.

You will need to be a self-starter who can work autonomously without the need for guidance or ongoing training.

Key Responsibilities

• Ongoing reporting: Manage and deliver regular reports on marketing performance, ensuring data is accurate and actionable.
• Campaign analysis: Provide detailed analysis of digital marketing campaigns (including Google Ads, PPC, social media) to identify trends, performance gaps, and opportunities for optimisation.
• Dashboard creation and management: Build and maintain company-wide dashboards using tools such as Looker and BigQuery, providing easy-to-interpret insights for multiple stakeholders.
• A/B Testing insights: Analyse and report on A/B testing results to optimise campaign performance and improve marketing strategies.
• Ad hoc reporting: Respond to ad hoc data requests and provide tailored insights to different departments across the business.
• Utilising advanced tools: Leverage Northbeam and other advanced tools to provide deeper attribution insights and refine marketing attribution models.
• Collaboration with teams: Work closely with the Head of Digital Performance, marketing, and ecommerce teams to translate data insights into marketing strategy.

Minimum Qualifications

• 5 years' experience in marketing data analysis, with a strong understanding of digital marketing performance metrics.
• Expertise with platforms such as Google Ads, GA4, Looker, and BigQuery to create dashboards and deliver insights.
• Proficient in running A/B tests and experiments, with the ability to translate results into actionable recommendations.
• Strong analytical skills with the ability to handle large datasets and extract meaningful insights.
• Excellent communication skills in English, both written and verbal, with the ability to present data findings to stakeholders.
• Self-starter who can work independently and manage tasks without the need for teaching or guidance.
• Experience with Northbeam or other multi-touch attribution platforms.
• Experience working in ecommerce or digital-first companies.
• Familiarity with SQL for querying large datasets in BigQuery.

Company Benefits

• Remote working with potential for flexible hours.
• Career advancement opportunities within a fast-growing, innovative sector.
• The chance to work with a client that prioritises sustainability and forward-thinking solutions.

Thank you for taking the time to apply; we look forward to reviewing your application.