Performance Marketer

About Us:
Join our dynamic team at Pipeline Talent, a leading holding company with diverse business interests across various industries. For this specific role, you’ll be part of a sector that transcends traditional marketing, creating immersive digital experiences that captivate global audiences. Our passion drives the marketing strategies behind over 60 unique shows across multiple platforms, ensuring we connect with diverse audiences worldwide.

Position Overview:
We are seeking a highly skilled and creative Performance Marketer to join our team. The ideal candidate will excel in managing paid media campaigns, building high-converting landing pages, and collaborating closely with designers to deliver engaging ad creatives. Your primary responsibility will be to drive results through data-driven campaigns on platforms like Facebook and Google, while optimizing landing pages and streamlining processes.

Key Responsibilities:

• Develop and Optimize Paid Media Campaigns: Strategically create and manage campaigns on Facebook Ads and Google Ads to generate leads, enhance brand visibility, and increase conversions. Continuously monitor, analyze, and optimize ads to maximize ROI.
• Landing Page Creation & Optimization: Build and optimize high-converting landing pages that align with campaign goals, ensuring a seamless customer journey from ad click to conversion. You’ll collaborate with designers to create visually appealing and functional pages that enhance user experience.
• Collaborate with Creative & Design Teams: Work closely with our in-house designers to craft engaging, on-brand ad creatives that capture attention and drive engagement across platforms.
• Campaign Performance Analysis: Use analytics tools to track performance, measure success, and report key insights. Implement A/B testing to continuously improve ad effectiveness and refine targeting strategies.
• Stay Updated on Industry Trends: Keep abreast of the latest developments in performance marketing, advertising platforms, and digital marketing tools to maintain a competitive edge.

Qualifications:

• Proven experience with Facebook Ads and Google Ads, managing end-to-end paid media campaigns.
• Expertise in landing page creation and optimization, using platforms like Unbounce, Leadpages, or WordPress.
• A strong analytical mindset, able to interpret data and adjust strategies to improve performance.
• Ability to collaborate effectively with designers to create visually compelling ad creatives.
• Solid understanding of conversion tracking, audience segmentation, and A/B testing.
• Strong communication skills and a collaborative spirit, with the ability to work across multiple teams.

Why Us:
Join a creative powerhouse where innovation thrives, and ideas take flight. At Pipeline Talent, you’ll be a key player in shaping the future of our marketing strategy. Your expertise in performance marketing will directly contribute to the success of our shows and campaigns. If you’re passionate about driving results and making an impact, this is the place for you.

How to Apply:
Send your resume, portfolio, and a brief statement of how your experience aligns with our vision. We look forward to discovering how your skills in performance marketing can elevate our efforts to the next level.