About the Role:
Black and White Zebra is an independent media tech company that owns and operates a growing portfolio of digital media brands and publishing technology. We’re on a mission to help people win at work, and to help us achieve this, we’re hiring a Senior Conversion Copywriter.
Reporting to the Head of Growth Marketing, your primary goal will be to craft compelling, high-impact copy that drives engagement and conversions across our digital platforms, including web, email, social media, and paid ads. This role is pivotal in shaping how we communicate with our audiences, ensuring that our brands and products are presented in the best possible light and driving revenue growth.
As a key member of our Growth team, you’ll work closely with our editorial, product, design, and SEO teams to bring our brand’s voice to life, optimize sales funnels, and maximize impact through data-driven experimentation.
Who you are:
You’re a strategic thinker and excel at persuasive writing. You know how to use words to inspire action, whether that’s clicking a link, signing up for a newsletter, or making a purchase. With a deep understanding of various digital channels, you can tailor your approach to suit each platform’s nuances. You thrive on data, using insights from A/B testing and analytics to refine your approach continuously.
You’re not just a writer—you’re a collaborator. You enjoy working with other teams and stakeholders to align your copy with broader business goals. You’re highly organized, able to manage multiple projects simultaneously without missing a beat, and always meet your deadlines. Curiosity drives you, and you’re constantly looking for ways to optimize and improve the content you create.
What you'll be doing (responsibilities):High-Impact Conversion Copy Creation: Craft persuasive, conversion-focused copy for web, email, social media, and paid ads. This includes product pages, headlines, hero copy, CTAs, subject lines, body copy, and more.Sales Funnel Optimization: Collaborate with marketing and product teams to optimize sales funnels, using data-driven insights and A/B testing to refine copy and improve conversion rates.Content and Media Creation: Develop engaging and conversion-focused content across multiple formats, including lead magnets, blog posts, infographics, video and podcast titles/descriptions, and PR materials such as press releases and media pitches, all aligned with business goals and brand messaging.A/B Testing and Optimization: Design and execute A/B tests to evaluate copy effectiveness across various channels, continually refining performance.Collaboration: Work closely with editorial, design, product, and SEO teams to ensure copy aligns with brand voice, goals, and strategic objectives.Brand Consistency: Ensure all copy maintains a consistent tone and style that aligns with Black and White Zebra’s brand guidelines.Mentorship: As a senior team member, mentor and guide junior writers, helping to set the standard for the company’s copywriting practices.How your success will be measured:Web conversion rate: The percentage of website visitors who complete desired actions.Email engagement rates: Open and click-through rates of marketing emails.Volume of tasks completed: Number of copywriting tasks and projects completed within deadlines.Content marketing engagement: Performance of lead magnets, blog posts, and multimedia content in driving conversions.Your skillset includes:Proven experience in conversion copywriting with a strong portfolio showcasing high-impact web, email, social media, and paid ad copy.Expertise in A/B testing and using analytics to drive content optimization.Strong understanding of digital marketing principles, sales funnels, and how to apply them to copywriting.Excellent communication skills.Ability to manage multiple projects simultaneously while maintaining high standards of quality and accuracy.Experience in using content management systems, email marketing platforms, and analytics tools.Nice to haves:Experience with SEO and keyword research.Familiarity with UX writing and microcopy for web and app interfaces.Previous experience in a tech or media company.Basic knowledge of HTML and CSS.Experience in mentoring or training junior copywriters.This full-time position is available as either a remote or hybrid position, depending on location, with an annual salary in the range of $90,000 to $110,000 CAD. The range is a guide for the expected skills, knowledge and experience for new hires based in Canada only. Seniority level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. This means ranges will vary for candidates based outside of Canada and/or at different seniority levels. In addition to annual salary, full-time employees are eligible for a discretionary bonus and a comprehensive benefits package.
About Us:
Black and White Zebra is a rapidly growing, independent media tech company headquartered in Vancouver, B.C. Canada. Since 2012, our portfolio of influential digital publications has been helping millions of people succeed at work.
We got our start in 2011 as The Digital Project Manager blog, founded by our CEO Ben Aston. Since then, we’ve grown into an international team of 70+ creators, strategists, and innovators with a portfolio of more than 14 online publications. We enjoy an impact-driven environment that combines the agility of a startup with the creativity of an agency and the diversity of a global company.
All of this growth is driven by our commitment to our mission: In a world of evolving skills, practices, and technology, we’re creating a playbook for the future of work and empowering communities to create it with us.
Diversity Equity and Inclusion:
Black and White Zebra is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran’s status (including protected veterans, as may be required by federal law), sexual orientation or any other category protected by law. We celebrate all backgrounds and attributes that continue to help make our team impactful, iterative, adaptable, and fun!
