Offer summary
Qualifications:
3-5+ years of Product Marketing experience in B2B healthcare or health technology, Experience with product branding, messaging, positioning, targeting, and product launches, Proficient in go-to-market strategy and outbound marketing for SaaS products.
Key responsabilities:
- Collaborate with product, marketing, and sales teams on go-to-market strategies
- Lead product messaging and positioning efforts
- Create and maintain buyer and user personas through market research
- Conduct competitive analysis and maintain up-to-date market information
- Develop and maintain product education and training materials