Vice President, Convenience

WHO WE ARE

We’re Talking Rain, and we’re so much more than water. We build flavorful brands, like Sparkling Ice, Sparkling Ice +Caffeine, Sparkling Ice +Energy, Talking Rain Waters, and AQA pH waters. We're creating connections with every sip!

When it comes to success, we know we’re only as strong as our team. That's why we're an equal-opportunity employer. We value diversity and practice inclusivity, hiring great people who enhance our company.

We empower our Rain Makers to forge the way—creating opportunity at the intersection of what they love, what we need, and where they thrive. Want to get to know us better? Click to learn about us and our careers. You can also follow us on LinkedIn, Glassdoor, Instagram, and Facebook.

The Vice President, Convenience Channel will be responsible for growing our sales footprint by developing and maintaining relationships with the largest and most complex retailers in the channel. In this position you will manage a small team responsible for growing the business in this strategic channel.
 

Reports to: EVP of Sales

Direct Reports: Key Account & National Account Managers

Location: Remote work from home #LI-Remote

Base Salary: $190,000 - $250,000 (depending on experience)

Note: This range is a national average, but compensation will be reviewed based on geographical location depending on where the applicant will be working. New hires typically receive between minimum and midpoint, however, we may go slightly higher based on experience, internal equity and market.

Annual Bonus Potential: 35% - Eligibility is based on the company hitting annual financial targets.

Vehicle Program: We use the leader in vehicle reimbursement solutions, Motus. This program provides a monthly fixed and variable rate that adheres to IRS guidelines for business use of vehicles.

• Develop the annual/quarterly/monthly/weekly sales business plans, including forecasting and budgeting.

• Manage all signed distributors and partners to ensure they are performing to standard, have up-to-date business plans, and are striving to continue to grow the business. Able to balance multiple routes to market including, but not limited to: DSD, Broadline & Direct service. 

• Maintain up-to-date knowledge of market and industry trends, competitors, and leading customer strategies. 

• Manage strategy with large retailers, top distributors, and prospective customers.

• Develop and implement a sales strategy to achieve revenue growth targets and expand our presence in the market.

• Partner with Marketing and provide leadership in creating effective sales programs, including brand strategy for optimal success.

• Ensure collaboration of Marketing and Sales teams on key account calls, presentations, competitive research/Sales tools, tradeshows, promotions, and pricing strategies.

• Lead, mentor, and manage a high-performing sales team, including recruiting, onboarding, and providing ongoing coaching and professional development.

• Collaborate with marketing, field sales, product development, finance, and customer success teams to align strategies and drive synergies.

• Establish and maintain relationships with national and regional key accounts to strategically grow the business in the Convenience Channel.

• Oversee pipeline management and sales forecasting, ensuring accurate reporting and informed decision-making.

• Monitor and analyze sales performance metrics, identifying trends, opportunities, and areas for improvement.

• Stay informed on industry trends, market conditions, and competitor activities to inform sales strategies and tactics.

• Represent the company at industry events, conferences, and trade shows as needed.

• Ensure food safety, quality, and SQF practices are followed at all times, notifying the immediate manager of any food safety and/or quality issues.

• Complete other responsibilities as assigned.

• A minimum of fifteen (15) years of beverage experience is required, eight (8) years including management.

• Minimum of eight (8) years calling on national CPG retailers in the Convenience Channel.

• Proven history of exceeding sales quotas within the CPG industry.

• Proven history of a growing business with key retailers in the Convenience Channel.

• Proven established retailer relationships within the national C-store Channel

• Experience managing a $5+ million budget.

• Demonstrated success managing teams and key retailers at all levels.

• Excellent sales process skillset and organizational skills.

• Ability to influence cross functionally both internal and external.

• Strong relationship-building skills to build relationships with key stakeholders.

• Data reporting and analytical skills.

• Excellent communication and negotiation skills.

• Ability to demonstrate critical thinking in both short-term and long-term planning.

• Ability to enlist commitment by involving others early and often as well as building behind the scenes support for ideas, strategies and goals.

• Ability to outline a clear direction for teams and understand the interdependencies across the company to deliver on strategic priorities.

• Sets high standards of performance and holds managers and employees accountable for delivering objectives.

• Ability to travel up to 50%, occasionally working evenings and weekends as needed for special assignments.

• Valid driver’s license with an acceptable driving record.

• Ability to lift and carry 35 lbs. repetitively, as well as to push and pull up to 100 lbs. regularly.

This role is safety-sensitive. This means that you'll be regularly responsible for your own safety and/or the safety of others (e.g., driving on behalf of the company, or working in a warehouse or plant environment).

Rain Makers are people who are accountable, curious, and inclusive.

We hold ourselves accountable and recognize room for growth while openly accepting feedback. We embrace change to deliver progressive results.

Rain Makers don’t wait for answers – we go find them. Curiosity is part of what makes us so successful. Sometimes we push back, productively challenging the status quo.

We promote inclusivity. Valuing communication and respect, ensuring everyone has a seat at the table. We are an approachable bunch, building and fostering relationships with people of all backgrounds.

WHAT WE OFFER
Nothing makes a great job even better than throwing in a few perks, and we want to equip our Rain Makers with everything they need to maintain their health and well-being. That means things like...

• Three Weeks of Vacation. And that’s just to start! Spend some time with us, and you’ll accrue an additional week every few years, depending on your exempt status!

• Six Weeks of Paid Parental Leave. Parents get to spend time at home bonding with their new addition (whether it arrives by birth, fostering, or adoption). For birth mothers, additional time is provided for medical leave. Depending on the state in which you reside, additional time may also be available for parents who do not require medical leave.

• Flexibility Stipend. For eligible Rain Makers, spend this extra monthly stipend as you wish, but know it’s intended to contribute to things like your phone, internet or other business uses while working remotely or needs outside of normal working hours.

• Relocation: Relocation Available (when available)

• Vehicle Program –

  • Field Sales Specialist – Mileage is reimbursed at the IRS rate

  • Field Sales Managers and Market Managers – Company car included!

  • Regional Sales Managers and Sales Directors – We use the leader in vehicle reimbursement solutions, Motus. This program provides a monthly fixed and variable rate that adheres to IRS guidelines for the business use of personal vehicles.

  • HQ Directors/VPs – Vehicle Stipend – This role qualifies for a vehicle stipend equaling $650/$800 monthly.

• 401k with Immediate Vesting. With matched contributions and investment customization, we'll help build a plan to reach your goals.

• Fitness Reimbursements. We're all about going the extra mile, so we provide reimbursements for community events and competitions like fun runs, triathlons, and cycling tours.

• Medical/Dental/Vision. Not only do we offer it, but our plans are excellent and flexible to your needs. And one is even free for our Rain Makers!

Please note, eligibility for our full benefits package is based on an average of 30+ hours per week in regular (not temporary) positions.