Off- Trade Regional Sales Manager - Leinster

ABOUT RICHMOND

Richmond is Ireland’s leading, trend-spotting premium brand builder. Founded in 1992, Richmond’s philosophy is simple; have great brands in our portfolio and hire great people – Where Great Brands Meet Great People! We are not simply a distributor; we are brand builders who love to challenge the norms, disrupt the status quo, and bring new ideas and products to market.

ROLE OVERVIEW

As the Regional Sales Manager for the Off-Trade channels in Leinster, your primary responsibility is to lead, coach, and manage a high-performing field sales team. Your focus will be on achieving Brand, Distribution, and Visibility KPIs across various channels including Grocery Retail, Convenience, Forecourt, and Off-Licence. The role involves travel in order to maximize the coaching impact across the team so they must have the flexibility to spend time away from home when necessary.

KEY RESPONSIBILITIES

• Team Management and Leadership: Demonstrate strong management, coaching, and leadership skills. Organize business priorities effectively, set high expectations, and ensure the team delivers brand standards at the point of purchase.
• Motivation and Development: Keep the field team highly motivated by developing their core competencies across Category Knowledge, Customer Knowledge, and Selling Skills. Maintain customer focus through best-in-class relationship management.
• Efficient Customer Call File Management: Manage an efficient and effective Customer Call File across the region to maximize capacity utilization.
• Business Partnership Development: Build mutually beneficial business partnerships with key retail customers and groups.
• Store Audits and Performance Measurement: Ensure accurate completion of store audits to measure individual performance and capability. Identify opportunities and set goals for personal growth.
• Human Resource Management: Accomplish regional human resource objectives by assisting in recruiting, training, coaching, and managing underperformance where necessary.
• In-Trade Time Management: Spend a minimum of 70% of your time in-trade, leading, managing, and coaching your team to achieve brand objectives and KPIs. Allocate no more than 30% of your time for team administration and meetings.

• Data-Driven Territory Development: Develop your territory through the effective use of data and insights.

KNOWLEDGE, SKILLS AND EXPERIENCE

• Understanding of the FMCG Industry preferable.
• High level of commercial awareness or experience in a sales management role
• Experience managing a team and the ability to demonstrate leadership skills.
• Strong initiative and the ability to work autonomously.
• Strong organisational skills and ability to multi-task.
• Strong communication & presentation skills.
• Ability to work in a fast-paced environment.