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HR Brand Manager

extra holidays

Remote:

Hybrid

Contract:

Full time

Experience:

Mid-level (2-5 years)

Work from:

Helsinki (FI)

Offer summary

Qualifications:

Bachelor's degree in Marketing or Business Administration, Proven track record in employer branding, Strong verbal and written communication skills, Proficient in digital marketing tools, English level - C1.

Key responsabilities:

Develop and implement employer branding strategy
Collaborate with recruitment teams for job descriptions
Manage internal communication strategies
Design employee engagement initiatives
Coordinate social media presence and online content

CoinsPaid Fintech: Finance + Technology Scaleup https://coinspaid.com/

201 - 500 Employees

HQ: Tallinn

See more CoinsPaid offers

Job description

We are looking to straighten the brand division within the marketing department with a dynamic and results-driven HR Brand Manager with a passion for enhancing CoinsPaid branding within the technology sector, particularly in the rapidly evolving cryptocurrency landscape. Seeking to leverage expertise in talent acquisition, employee engagement, and strategic communication to attract top-tier IT professionals and foster a strong organisational culture. Committed to promoting the company's innovative mission and values while driving initiatives that enhance employee satisfaction, diversity, and inclusion. Eager to contribute to the growth and success of the company by positioning it as an employer of choice in the competitive crypto payment gateway market

Responsibilities:

Employer Branding Strategy:

Develop and implement a comprehensive employer branding strategy that aligns with the company's mission and values, particularly in the context of the cryptocurrency sector

Conduct market research to identify trends and best practices in employer branding within the tech and crypto industries

Talent Acquisition Support:

Collaborate with recruitment teams to create compelling job descriptions and promotional materials that highlight the unique benefits of working for the company

Promote the company’s culture, mission, and values through various channels to attract top talent in IT and cryptocurrency

Internal Communication:

Develop and manage internal communication strategies to ensure employees are informed about company initiatives, achievements, and opportunities

Foster a culture of transparency and engagement through offering concepts for regular updates, newsletters, and team meetings

Work closely with the content unit/CPM on execution of the strategy

Employee Engagement Programs:

Design and implement employee engagement initiatives that enhance workplace culture and employee satisfaction

Organise events, workshops, and team-building activities that promote collaboration and strengthen employee relationships

Social Media and Online Presence:

Coordinate with responsible managers to manage the company’s presence on platforms like LinkedIn, Glassdoor, and other relevant social media channels to enhance CoinsPaid branding.

Assist in generating ideas for content that showcases employee experiences, company culture, and career opportunities to attract potential candidates

Performance Metrics and Analysis:

Monitor and analyse metrics related to employer branding efforts, such as candidate engagement rates, employee satisfaction scores, and retention rates

Use data-driven insights to refine and improve employer branding strategies over time

Collaboration with Marketing:

Work closely with other units in the marketing team to ensure consistency in messaging across all external communications regarding the company's brand as an employer

Align HR branding initiatives with overall marketing campaigns to enhance brand visibility

Diversity and Inclusion Initiatives:

Promote diversity and inclusion within the workplace by developing programs and policies that foster an inclusive environment

Partner with external organisations to enhance outreach efforts to diverse talent pools

Onboarding Experience:

Collaborate with HR teams to enhance the onboarding process for new hires, ensuring they feel welcomed and integrated into the company culture

Create onboarding materials that reflect the brand’s values and mission

Crisis Management:

Develop strategies for managing any potential employer brand crises or negative perceptions in the market, particularly relevant in the fast-paced crypto environment

Prepare communication plans to address employee concerns or public relations issues effectively

Continuous Improvement:

Stay updated on industry trends, competitor practices, and emerging technologies in HR branding to continuously enhance the company’s approach

Gather feedback from employees and candidates to identify areas for improvement in employer branding efforts

Requirements:

Qualifications and competencies:

Professional, personable and mature, with the ability to work appropriately with people at all levels of the organisation, including senior executives. Able to foster, enhance and contribute to the team environment

Skilled communicator, able to convince and articulate verbally and in writing

Able to deal with multiple priorities and projects and meet deadlines, while getting the job done to the highest standards

Adept at calmly handling urgent situations as they arise, with the flexibility to adapt to fast-changing dynamics

Possesses the ability to see the big picture, but also pay tight attention to detail when required

Highly organised, responsible and attentive to details

Accessible and company-values oriented

Professional skills:

Bachelor’s degree in Marketing, Business Administration, or a related field

Proven track record in developing and executing successful employer branding strategies

A genuine interest in technology and cryptocurrency, with a desire to promote an innovative workplace that attracts top talent

Familiarity with the latest trends in IT marketing and digital recruitment strategies is a plus

Experience working closely with HR, employer branding, concepts on related projects and strategies that align with the company’s mission and values

Excellent verbal and written communication skills, strong presentation skills, with the ability to craft compelling narratives that resonate with target audiences

Proficient in using social media platforms, digital marketing tools, and HR software to enhance employer branding efforts

Familiarity with content creation and management for various platforms (blogs, social media, career websites)

Proven ability to manage multiple projects simultaneously while meeting deadlines and maintaining attention to detail

Strong organisational skills with a proactive approach to problem-solving

Skills in organising and coordinating events and travel procedures

Strong analytical and research skills

English level - C1

Nice to have:

Familiar with managerial softwares is a plus (such as Atlassian, Jira, Confluence)